Skip to product information
1 of 12

OGX Ever Straight Brazilian Keratin Therapy Shampoo, 13 fl oz – Smoothing & Frizz Control

OGX Ever Straight Brazilian Keratin Therapy Shampoo, 13 fl oz – Smoothing & Frizz Control

Regular price £25.08 GBP
Sale price £25.08 GBP Regular price
Save % Sold out

Curated for everyday beauty routines

Tracked delivery across the United Kingdom

Secure checkout

OGX Ever Straight Brazilian Keratin Therapy Shampoo, 13 fl oz – Smoothing & Frizz Control

Regular price £25.08
Sale price £25.08 Regular price
Save % Sold out
  • Amazon
  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Google Pay
  • Mastercard
  • PayPal
  • Shop Pay
  • Visa

Tracked UK delivery. Estimated arrival between - and -.

Product Overview

Discover the power of Brazilian keratin therapy in a bottle with OGX Ever Straight Brazilian Keratin Therapy Shampoo. Formulated with a unique blend of keratin proteins, coconut oil, and avocado oil, this shampoo works to smooth and strengthen each strand, reducing frizz and promoting a sleek, straight appearance. Designed for daily use, it gently cleanses without sulfates, helping to preserve your hair's natural moisture balance while delivering salon-quality results at home.

Key Features and Benefits

  • Keratin-Infused Formula: Keratin proteins penetrate the hair shaft to help repair damage, strengthen strands, and improve elasticity, resulting in healthier-looking hair.
  • Frizz Control: The smoothing properties of coconut and avocado oils help tame flyaways and reduce humidity-induced frizz, leaving hair sleek and polished.
  • Sulfate-Free Cleansing: Gentle enough for daily use, this shampoo cleanses without stripping natural oils, making it suitable for color-treated and chemically processed hair.
  • Brazilian Keratin Therapy Inspired: Inspired by professional keratin treatments, this shampoo helps extend the life of straightening styles and reduces the need for heat styling.
  • Pleasant Fragrance: A light, fresh scent that lingers without being overpowering, enhancing your shower experience.

How to Use

Apply a generous amount of OGX Ever Straight Shampoo to wet hair. Gently massage into scalp and work through to ends, creating a rich lather. Rinse thoroughly. For best results, follow with OGX Ever Straight Brazilian Keratin Therapy Conditioner. Use regularly as part of your hair care routine to maintain smooth, manageable hair.

Who It Is For

This shampoo is ideal for anyone seeking to reduce frizz, add shine, and achieve a smoother texture. It's perfect for those with wavy, curly, or coarse hair who want to embrace a straighter look, as well as for individuals with chemically straightened or relaxed hair. Suitable for all hair types, including color-treated and keratin-treated hair.

Why Choose This Product

OGX is a trusted brand known for using natural-inspired ingredients and innovative formulas. This shampoo combines the benefits of keratin therapy with the nourishing power of coconut and avocado oils, offering a gentle yet effective solution for frizz control. Unlike harsh shampoos, it cleanses without sulfates, preserving your hair's health and color. Plus, it's free from parabens and phthalates, making it a conscious choice for your hair care routine. With regular use, you'll notice softer, shinier, and more manageable hair that looks like you just stepped out of the salon.

Technical Details

  • Size: 13 fl oz (384 ml)
  • Item Weight: 0.98 pounds
  • Item Dimensions: 1.95 x 3.91 x 6.00 inches
  • Pack of 1

Experience the transformation with OGX Ever Straight Brazilian Keratin Therapy Shampoo – your daily step towards beautifully smooth hair.

Delivery in the United Kingdom

Orders are prepared with clear UK delivery expectations from the product page through dispatch. Delivery estimates are shown before checkout where available, and tracking details are sent after the order leaves fulfilment so customers can follow the parcel and plan around the expected arrival window.

Returns and support

Avelise is set up around straightforward post-purchase support and a 30-day returns message. Please check the store returns policy before sending an item back, because final eligibility can depend on product condition, hygiene exclusions, packaging, proof of purchase and whether the return request is started within the stated return window.

How to choose

Use the product description, available variants, product images and collection filters to compare suitability, finish, shade, size, texture or routine step. For beauty products, always review the ingredient list, directions, warnings and usage information on the product packaging before applying, especially when choosing skincare, haircare or body care for a specific concern.

Ingredients and suitability

Ingredient lists, shade details, materials and suitability notes can change by batch or supplier. Check the product packaging first, compare any allergens or sensitivities before use, patch test where appropriate and stop use if irritation occurs. If you are unsure whether a product is right for you, seek professional advice before applying it.

View full details

Why shop with Avelisse

Why Shop with Avelisse?

Secure Checkout

Checkout is handled securely through Shopify.

Clear Returns Policy

Returns information is written plainly before purchase.

Tracked Delivery Options

Delivery messaging is set up for United Kingdom shoppers.

Dedicated Customer Support

Support routes are available for order and product questions.

Carefully Selected Products

Products are organised for easier beauty discovery.

Product guide

OGX Ever Straight Brazilian Keratin Therapy Shampoo, 13 fl oz – Smoothing & Frizz Control at Avelisse

Product OverviewDiscover the power of Brazilian keratin therapy in a bottle with OGX Ever Straight Brazilian Keratin Therapy Shampoo. Formulated with a unique blend of keratin proteins, coconut oil, and avocado oil, t...

Category Beauty
Delivery area United Kingdom
Checkout Secure checkout
Brazilian Keratin TherapyEver Straightfrizz controlkeratin shampooOGXshampoosmoothing shampoosulfate-free

How to decide if this product fits your routine

Read the product description, compare available variants and check the packaging before use. For skincare, haircare and body care products, patch test when appropriate and stop use if irritation occurs.

What Avelisse makes clear before checkout

The page surfaces price, availability, variant choices, UK delivery expectations, returns guidance and secure checkout information so customers can make a quicker decision.

Questions about OGX Ever Straight Brazilian Keratin Therapy Shampoo, 13 fl oz – Smoothing & Frizz Control

Is OGX Ever Straight Brazilian Keratin Therapy Shampoo, 13 fl oz – Smoothing & Frizz Control available for UK shoppers?

Yes. This product is currently shown as available on Avelisse for United Kingdom shoppers.

How should I compare this product with similar beauty items?

Compare the product type, ingredients or materials shown on packaging, variants, price, delivery expectations and the routine step it supports.

Where can I find delivery and returns information?

Delivery timing is shown near the add to basket area where available. Returns guidance is shown on the product page and final eligibility is covered in the store returns policy.