Privacy policy
Privacy Policy
Last updated: 28 May 2026
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Introduction
This Privacy Policy explains how Cloverlight LLC, trading as Avelisse ("we", "us", "our"), collects, uses, stores, and
protects your personal data when you visit avelisse.co.uk or make a purchase from us.
We are committed to protecting your privacy. For customers in the United Kingdom, we comply with the UK General Data
Protection Regulation (UK GDPR) and the Data Protection Act 2018. For customers in the Republic of Ireland and the
European Union, we comply with the EU General Data Protection Regulation (Regulation 2016/679).
Please read this policy carefully. By using our website, you acknowledge that you have read and understood how we
handle your personal data.
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Who We Are
Data controller: Cloverlight LLC, trading as Avelisse
Email: support@avelisse.co.uk
Phone: +44 7700 184197
UK Address: Rear of 225 High Street, Epping, Essex, CM16 4BL, United Kingdom
US Address: 7901 4th St N, #27707, St. Petersburg, FL 33702, United States
As a business based outside the UK and EU (incorporated in Florida, USA), we process personal data of UK and EU
residents and are subject to UK GDPR and EU GDPR obligations when doing so.
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What Personal Data We Collect
We collect the following categories of personal data:
Identity and contact data
- Full name
- Email address
- Phone number
- Billing and delivery address
Transaction data
- Products purchased
- Order value and payment method
- Order history
Technical data
- IP address
- Browser type and version
- Device type and operating system
- Pages visited and time spent on site
- Referring website or advertisement
Marketing and communications data
- Your preferences for receiving marketing from us
- Your responses to marketing emails
Review and feedback data
- Product reviews and ratings submitted through our review platform
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How We Collect Your Data
We collect data in the following ways:
- Directly from you when you place an order, create an account, contact us, or submit a review
- Automatically through cookies and tracking technologies when you browse our website
- From third-party services such as payment processors and advertising platforms
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How We Use Your Data
We process your personal data on the following legal bases and for the following purposes:
Performance of a contract
- To process and fulfil your order
- To send order confirmations, dispatch notifications, and tracking information
- To handle returns, refunds, and customer service enquiries
Legitimate interests
- To improve our website, product listings, and customer experience
- To detect and prevent fraud and abuse
- To analyse how customers use our site so we can make it better
- To send you transactional communications related to your order
Consent
- To send you marketing emails and promotional offers, where you have opted in
- To place non-essential cookies on your device
- You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal
Legal obligation
- To comply with applicable laws, regulations, and court orders
- To maintain records required by tax and company law
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Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies. These include:
Essential cookies — required for the website to function. These cannot be disabled.
Analytics cookies — we use Microsoft Clarity to understand how visitors interact with our website. This data is
anonymised and used solely to improve site performance.
Marketing cookies — we use Facebook Pixel to measure the effectiveness of our advertising and to show relevant ads on
Facebook and Instagram. This is only active where you have given consent.
Review and social proof tools — we use Judge.me to collect and display product reviews, and Fomo to display recent
customer activity. These services may set cookies on your device.
Security — we use hCaptcha on our forms to prevent automated spam. hCaptcha processes data in accordance with its own
privacy policy.
You can manage your cookie preferences through the cookie banner displayed on your first visit to our site. You can
also manage cookies through your browser settings at any time.
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Third-Party Services We Use
We share your data with the following trusted third parties where necessary to operate our business:
Shopify Inc. — our e-commerce platform. Shopify processes order data, payment information, and website analytics on
our behalf. Shopify is certified PCI DSS Level 1 compliant.
PayPal and Shopify Payments — payment processing. We do not store your full card details on our servers. Payments are
handled entirely by our payment processors in a secure environment.
Judge.me — review collection and display platform. Your name and review content may be publicly displayed on our
website.
Meta (Facebook/Instagram) — advertising. Where you have consented, we share anonymised data with Meta to measure ad
performance and serve relevant ads.
Microsoft Clarity — website analytics and session recording. Clarity may record anonymised interactions with our site
to help us identify usability issues.
Fomo — social proof notifications. Fomo may display anonymised recent purchase activity on our website.
ConversionBear — conversion optimisation tools embedded in our store.
hCaptcha — bot protection on contact and checkout forms.
Courier and fulfilment partners — your name and delivery address are shared with the courier responsible for
delivering your order.
We do not sell your personal data to any third party.
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International Transfers of Data
As Cloverlight LLC is incorporated in the United States, some of your personal data may be transferred to and
processed in the United States. Where such transfers occur, we ensure appropriate safeguards are in place, including
Standard Contractual Clauses approved by the UK Information Commissioner's Office and the European Commission.
Shopify, Meta, Microsoft, and other third-party services also operate internationally. These transfers are governed by
their respective data processing agreements and applicable transfer mechanisms.
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How Long We Keep Your Data
We retain your personal data for as long as necessary to fulfil the purposes set out in this policy:
- Order and transaction records: 7 years, to comply with UK tax and accounting obligations
- Customer account data: for the duration of the account, plus 2 years after closure
- Marketing data: until you unsubscribe or withdraw consent
- Technical and analytics data: up to 26 months, depending on the service
- Review data: indefinitely, as reviews are published content
When data is no longer required, we securely delete or anonymise it.
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Your Rights
Under UK GDPR and EU GDPR, you have the following rights regarding your personal data:
Right of access — you may request a copy of the personal data we hold about you.
Right to rectification — you may ask us to correct inaccurate or incomplete data.
Right to erasure — you may ask us to delete your personal data in certain circumstances, subject to legal retention
obligations.
Right to restriction — you may ask us to restrict processing of your data while a dispute is being resolved.
Right to data portability — you may request your data in a structured, machine-readable format.
Right to object — you may object to processing based on legitimate interests or for direct marketing purposes.
Right to withdraw consent — where processing is based on consent, you may withdraw it at any time.
Right not to be subject to automated decisions — we do not make solely automated decisions that have a legal or
similarly significant effect on you.
To exercise any of these rights, please contact us at support@avelisse.co.uk. We will respond within one calendar
month. We may need to verify your identity before processing your request.
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Marketing Communications
We will only send you marketing emails if you have opted in to receive them. You may unsubscribe at any time by
clicking the unsubscribe link in any marketing email or by contacting us directly at support@avelisse.co.uk.
Opting out of marketing does not affect transactional emails related to your orders.
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Children's Privacy
Our website is not directed at children under the age of 13. We do not knowingly collect personal data from children.
If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
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Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those
sites. We encourage you to read their privacy policies before providing any personal data.
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Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of
this page. Material changes will be communicated prominently on our website. Your continued use of the site after any
changes constitutes acceptance of the updated policy.
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How to Complain
If you are unhappy with how we have handled your personal data, please contact us first at support@avelisse.co.uk and
we will do our best to resolve the matter.
If you remain dissatisfied, you have the right to lodge a complaint with the relevant supervisory authority:
United Kingdom:
Information Commissioner's Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113
Republic of Ireland:
Data Protection Commission (DPC)
Website: dataprotection.ie
Email: info@dataprotection.ie
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Contact
For any questions about this Privacy Policy or how we handle your data:
Email: support@avelisse.co.uk
Phone / WhatsApp: +44 7700 184197
Support Hours: Monday – Friday, 09:00 – 18:00 GMT
Postal address: Cloverlight LLC t/a Avelisse, Rear of 225 High Street, Epping, Essex, CM16 4BL, United Kingdom