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Curated for everyday beauty routines
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NYC Curls The Curl Cleanser is a revolutionary sulfate-free shampoo alternative crafted for curly, coily, and wavy hair types. Unlike traditional shampoos that strip hair of its natural moisture, this zero-lather cleanser gently removes dirt, product buildup, and excess oils while preserving your hair's essential hydration. Formulated without sulfates, parabens, or silicones, it respects your curl pattern and color treatment, making it an ideal choice for those seeking healthier, more defined curls. With a generous 12 fl oz bottle, this vegan and cruelty-free cleanser is a staple for any curly hair care regimen.
Wet your hair thoroughly. Apply a generous amount of The Curl Cleanser to your scalp and hair, focusing on the roots. Gently massage with fingertips in a circular motion—do not scrub vigorously. The cleanser will not lather, but it will effectively lift dirt and oil. Rinse well with warm water. For best results, follow with NYC Curls The Curl Conditioner or a deep conditioner. Use as often as needed, typically 1-2 times per week depending on your hair's needs.
This product is designed for anyone with curly, coily, or wavy hair (types 2A-4C) who wants a gentle, effective cleansing experience without sulfates. It's ideal for those with dry, damaged, or color-treated hair, as well as individuals following a vegan or cruelty-free lifestyle. Whether you have loose waves or tight coils, this cleanser adapts to your unique curl pattern.
Unlike traditional shampoos that can leave curls frizzy and dehydrated, NYC Curls The Curl Cleanser is formulated with your hair's health in mind. The zero-lather technology minimizes manipulation, reducing breakage and preserving curl integrity. Its sulfate-free composition means no stripping of natural oils, leading to longer-lasting moisture and shine. Plus, it's color-safe, so your salon investment stays vibrant. Backed by the expertise of Carlos Flores, a renowned curly hair specialist, this cleanser is a trusted choice for achieving beautiful, healthy curls.
We usually dispatch orders within 3 business days. UK delivery usually takes 3–7 working days after dispatch. If an item is dispatched from an international warehouse, delivery may take 7–21 working days. Tracking is provided after dispatch.
Avelisse offers clear post-purchase support and a 30-day return window where eligible. Please check the store returns policy before sending an item back, because final eligibility can depend on product condition, hygiene exclusions, packaging, proof of purchase and whether the return request is started within the stated return window.
Use the product description, available variants, product images and collection filters to compare suitability, finish, shade, size, texture or routine step. For beauty products, always review the ingredient list, directions, warnings and usage information on the product packaging before applying, especially when choosing skincare, haircare or body care for a specific concern.
Ingredient lists, shade details, materials and suitability notes can change by batch or supplier. Check the product packaging first, compare any allergens or sensitivities before use, patch test where appropriate and stop use if irritation occurs. If you are unsure whether a product is right for you, seek professional advice before applying it.
Why shop with Avelisse
Checkout is handled securely through Shopify.
Returns information is written plainly before purchase.
Delivery messaging is set up for United Kingdom shoppers.
Support routes are available for order and product questions.
Products are organised for easier beauty discovery.
