Skip to product information
1 of 14

Maybelline New York Full 'N Soft Washable Mascara, Very Black - 0.28 Fl Oz

Maybelline New York Full 'N Soft Washable Mascara, Very Black - 0.28 Fl Oz

Regular price £27.30 GBP
Sale price £27.30 GBP Regular price
Save % Sold out

Curated for everyday beauty routines

Tracked delivery across the United Kingdom

Secure checkout

Maybelline New York Full 'N Soft Washable Mascara, Very Black - 0.28 Fl Oz

Regular price £27.30
Sale price £27.30 Regular price
Save % Sold out
  • Amazon
  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Google Pay
  • Mastercard
  • PayPal
  • Shop Pay
  • Visa

Tracked UK delivery. Estimated arrival between - and -.

Product Overview

Maybelline New York Full 'N Soft Washable Mascara is a classic favorite for those who desire natural-looking volume without stiffness or clumps. The unique formula glides on smoothly, separating and defining each lash while building full, soft lashes. Available in Very Black, this mascara provides intense color that enhances your eyes for a wide-awake look. Best of all, it's washable – no harsh removers needed, just soap and water.

Key Features and Benefits

  • Full, Soft Lashes: The innovative formula adds volume without weighing lashes down, leaving them feeling soft and flexible.
  • Clump-Free Application: The precision brush separates each lash to prevent clumping, ensuring a natural finish every time.
  • Buildable Coverage: Layer for more drama – from a subtle daytime look to a more intense evening effect.
  • Washable Formula: Easily removes with warm water and gentle cleanser, making it ideal for sensitive eyes or contact lens wearers.
  • Very Black Shade: Delivers deep, intense black pigment that makes lashes stand out.

How to Use

For best results, start by curling your lashes. Hold the wand horizontally and wiggle from the base of your lashes to the tips. Apply one coat for a natural look, or build additional coats for more volume. Allow each coat to dry briefly between applications. To remove, simply wash your face with your regular cleanser – no rubbing required.

Who It Is For

This mascara is perfect for anyone seeking a natural, everyday lash look that doesn't sacrifice volume. Ideal for those with sensitive eyes or who prefer a gentle, washable formula. Great for both makeup beginners and enthusiasts who want reliable, clump-free lashes without the hassle of waterproof removal.

Why Choose Maybelline Full 'N Soft?

Maybelline New York is a trusted brand in cosmetics, known for high-quality, accessible products. Full 'N Soft has been a staple for years because it delivers on its promise: full, soft lashes that feel like nothing. The washable formula is gentle yet effective, making it a go-to for daily use. Whether you're heading to the office or out for a casual day, this mascara enhances your natural beauty effortlessly.

Technical Details

  • Size: 0.28 Fl Oz (Pack of 1)
  • Color: Very Black
  • Weight: 0.03 pounds
  • Dimensions: 0.688 x 2.75 x 5.688 inches
  • Formula: Washable, not waterproof

Delivery in the United Kingdom

Orders are prepared with clear UK delivery expectations from the product page through dispatch. Delivery estimates are shown before checkout where available, and tracking details are sent after the order leaves fulfilment so customers can follow the parcel and plan around the expected arrival window.

Returns and support

Avelise is set up around straightforward post-purchase support and a 30-day returns message. Please check the store returns policy before sending an item back, because final eligibility can depend on product condition, hygiene exclusions, packaging, proof of purchase and whether the return request is started within the stated return window.

How to choose

Use the product description, available variants, product images and collection filters to compare suitability, finish, shade, size, texture or routine step. For beauty products, always review the ingredient list, directions, warnings and usage information on the product packaging before applying, especially when choosing skincare, haircare or body care for a specific concern.

Ingredients and suitability

Ingredient lists, shade details, materials and suitability notes can change by batch or supplier. Check the product packaging first, compare any allergens or sensitivities before use, patch test where appropriate and stop use if irritation occurs. If you are unsure whether a product is right for you, seek professional advice before applying it.

View full details