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L'Oréal Professionnel Paris Color Depositing Purple Shampoo is a professional-grade toning shampoo designed to neutralize unwanted yellow and brassy tones in natural, color-treated, bleached, white, and blonde hair. Infused with highly concentrated purple pigments, this shampoo works to counteract warmth, leaving hair with a cool, radiant finish. Whether you're maintaining a platinum blonde, silver, or highlighted look, this shampoo helps preserve color vibrancy and extend the life of your salon treatment.
For best results, use this purple shampoo 1-3 times per week, or as needed to combat brassiness. Apply to wet hair, lather thoroughly, and leave on for 2-5 minutes depending on desired toning intensity. Rinse thoroughly and follow with a conditioner or treatment. For very yellow or brassy hair, you may leave the shampoo on for up to 10 minutes. Always perform a strand test to determine the optimal processing time for your hair.
This shampoo is ideal for anyone with blonde, bleached, white, gray, or silver hair who wants to maintain a cool, vibrant tone and eliminate unwanted warm hues. It is also suitable for those with color-treated or highlighted hair looking to refresh their color between salon visits. Whether you have natural or chemically processed hair, this product helps keep your shade true and luminous.
L'Oréal Professionnel Paris is a leader in professional hair care, trusted by stylists and consumers alike. This purple shampoo delivers salon-quality results at home, saving you time and money on frequent toning appointments. The concentrated pigment formula ensures effective brassiness correction without over-toning or drying out the hair. With its gentle cleansing base, it maintains hair health while enhancing color. Choose this product for reliable, consistent performance that keeps your blonde, white, or gray hair looking its best.
Size: 16.9 Fl Oz (500 mL). Dimensions: 7.45 cm x 7.45 cm x 19.086 cm. Weight: 16.9 ounces. This product is designed for professional and consumer use. For external use only. Avoid contact with eyes. Keep out of reach of children.
We usually dispatch orders within 3 business days. UK delivery usually takes 3–7 working days after dispatch. If an item is dispatched from an international warehouse, delivery may take 7–21 working days. Tracking is provided after dispatch.
Avelisse offers clear post-purchase support and a 30-day return window where eligible. Please check the store returns policy before sending an item back, because final eligibility can depend on product condition, hygiene exclusions, packaging, proof of purchase and whether the return request is started within the stated return window.
Use the product description, available variants, product images and collection filters to compare suitability, finish, shade, size, texture or routine step. For beauty products, always review the ingredient list, directions, warnings and usage information on the product packaging before applying, especially when choosing skincare, haircare or body care for a specific concern.
Ingredient lists, shade details, materials and suitability notes can change by batch or supplier. Check the product packaging first, compare any allergens or sensitivities before use, patch test where appropriate and stop use if irritation occurs. If you are unsure whether a product is right for you, seek professional advice before applying it.
Why shop with Avelisse
Checkout is handled securely through Shopify.
Returns information is written plainly before purchase.
Delivery messaging is set up for United Kingdom shoppers.
Support routes are available for order and product questions.
Products are organised for easier beauty discovery.
