La Riche Directions Semi-Permanent Hair Color 88ml Tubs - Neon Blue (Pack of 6)

Product Overview

La Riche Directions Semi-Permanent Hair Color in Neon Blue delivers an intense, electric blue shade that turns heads. This pack of six 88ml tubs gives you ample product for multiple applications or full head coverage on long hair. Formulated without ammonia or peroxide, it conditions while coloring, leaving hair soft and shiny. Whether you're a seasoned colorist or a first-timer, Directions offers professional results at home.

Key Features and Benefits

• Vibrant Neon Blue Shade: Achieve a striking, high-impact blue that stands out in any light.
• Semi-Permanent Formula: Lasts 4-8 washes, gradually fading for a low-commitment color change.
• Gentle on Hair: No ammonia, peroxide, or harsh chemicals. Enriched with conditioning agents to minimize damage.
• Easy Application: Creamy consistency spreads evenly, ideal for at-home use.
• Versatile Use: Can be applied on pre-lightened hair for maximum brightness or on darker hair for a subtle tint.
• Great Value Pack: 6 tubs ensure you have enough for multiple touch-ups or full head applications on longer hair.

How to Use

1. Start with clean, towel-dried hair. For best results, pre-lighten hair to a pale blonde if you want the neon effect to be vibrant.
2. Wear gloves and apply the color evenly section by section using a tint brush.
3. Leave on for 15-30 minutes (longer for more intensity). For pastel tones, reduce time.
4. Rinse with cool water until water runs clear. Do not shampoo immediately; use a color-safe conditioner.
5. Style as usual. Color will fade gradually with each wash.

Who It Is For

This product is ideal for anyone looking to experiment with bold color without permanent commitment. Perfect for festival-goers, cosplayers, fashion enthusiasts, or anyone wanting a temporary change. It works well on natural or previously colored hair, but best results are achieved on pre-lightened blonde hair.

Why Choose La Riche Directions?

La Riche Directions has been a trusted name in semi-permanent hair color since 1977. Known for their extensive shade range and reliable performance, Directions colors are cruelty-free and vegan. They are used by professionals and home users alike for their vibrant payoff and gentle formula. This pack offers excellent value for those who love the Neon Blue shade and want to keep their color fresh.

Technical Details

Each tub contains 88ml (3 fl oz) of semi-permanent hair color. The product is water-based and free from ammonia, peroxide, and PPD. Suitable for all hair types. Store in a cool, dry place away from direct sunlight. Avoid contact with eyes and skin; perform a patch test 48 hours before use.