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La Riche Directions Semi-Permanent Hair Color - Midnight Blue (88ml)

La Riche Directions Semi-Permanent Hair Color - Midnight Blue (88ml)

Regular price £32.50 GBP
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La Riche Directions Semi-Permanent Hair Color - Midnight Blue (88ml)

Regular price £32.50
Sale price £32.50 Regular price
Save % Sold out
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Product Overview

La Riche Directions Semi-Permanent Hair Color in Midnight Blue is a high-quality, vibrant hair dye that delivers a rich, deep blue shade. Ideal for those seeking a bold, non-permanent color change, this 88ml tub provides enough product for short to medium-length hair. The formula is free from ammonia and peroxide, making it gentle on hair while still offering impressive color payoff.

Key Features and Benefits

  • Vibrant Midnight Blue Shade: A stunning, deep blue that adds an edgy, creative touch to your look.
  • Semi-Permanent Formula: Gradually fades over 4-6 weeks, allowing you to change your color without commitment.
  • Gentle on Hair: No ammonia or peroxide means less damage and a more conditioning experience.
  • Easy Application: Simply apply to clean, towel-dried hair and leave for 15-30 minutes (longer for more intensity).
  • Versatile Use: Can be used on natural, bleached, or pre-lightened hair for best results.

How to Use

For optimal results, start with clean, dry or towel-dried hair. Wear gloves to avoid staining. Apply the color evenly section by section, ensuring full saturation. Leave the color on for 15-30 minutes depending on desired intensity. Rinse thoroughly with cool water until the water runs clear. Avoid shampooing for 24-48 hours to allow the color to set. Use color-safe shampoos and conditioners to prolong vibrancy.

Who It Is For

This product is perfect for anyone looking to experiment with bold hair colors without long-term commitment. It's ideal for creative individuals, fashion enthusiasts, and those who love to express their personality through their hair. Suitable for all hair types, but works best on pre-lightened or bleached hair for the most vibrant result.

Why Choose La Riche Directions?

La Riche Directions has been a trusted name in semi-permanent hair color for decades. Known for their extensive shade range and consistent quality, their formulas are designed to deliver intense color while conditioning the hair. The Midnight Blue shade is a customer favorite for its depth and longevity. With easy application and fade that looks natural, it's a go-to for DIY hair color at home.

Technical Details

Each 88ml tub contains enough color for short to medium-length hair. The product weight is 0.11 kg, with dimensions of 5.5 x 5.5 x 7.0 cm. Suitable for use on natural and pre-lightened hair. Store in a cool, dry place away from direct sunlight.

Delivery in the United Kingdom

Orders are prepared with clear UK delivery expectations from the product page through dispatch. Delivery estimates are shown before checkout where available, and tracking details are sent after the order leaves fulfilment so customers can follow the parcel and plan around the expected arrival window.

Returns and support

Avelisse offers straightforward post-purchase support with a clear returns process. Please check the store returns policy before sending an item back, as final eligibility may depend on product condition, packaging integrity and whether the return request is started within the stated return window.

How to choose

Use the product description, ingredient list, shade or size information and available variants to compare beauty options. Always check the full ingredient list and usage directions on the product packaging, and patch test new skincare or makeup products before first use.

Ingredients and important information

Ingredient lists and formulations may vary by batch or supplier. Always check the product packaging for the most up-to-date information. If you have sensitive skin, known allergies or a medical condition, patch test new products and consult a dermatologist or healthcare professional before use.

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Beauty guide

La Riche Directions Semi-Permanent Hair Color - Midnight Blue (88ml) at Avelisse

Product OverviewLa Riche Directions Semi-Permanent Hair Color in Midnight Blue is a high-quality, vibrant hair dye that delivers a rich, deep blue shade. Ideal for those seeking a bold, non-permanent color change, thi...

Category Beauty
Delivery area United Kingdom
Checkout Secure checkout
Brand La Riche
Price £32.50
Availability In stock
ammonia free hair dyeLa Riche Directionsmidnight blue hair dyesemi-permanent hair colorvegan hair color

How to choose if this product fits your routine

Read the ingredient list, check the shade, size or formulation and the usage directions. Consider whether it suits your skin type or hair type, and patch test new skincare or makeup products before first use.

What Avelisse shows before checkout

Every product page displays price, availability, variant choices, ingredient information, directions for use, allergen details, UK delivery expectations and secure checkout — so you can make an informed decision quickly.

Questions about La Riche Directions Semi-Permanent Hair Color - Midnight Blue (88ml)

Is La Riche Directions Semi-Permanent Hair Color - Midnight Blue (88ml) available for UK customers?

Yes. This product is currently available on Avelisse with UK delivery.

How should I compare this with similar products?

Compare the ingredients, shade or size options, formulation, brand reputation and price. Check allergen and ingredient information if relevant to your skin or hair needs.

Where can I find delivery and returns information?

Delivery information is shown near the add to basket area. Returns guidance is available on the product page and full terms are covered in the store returns policy.

Beauty shopping with clarity

Avelisse product pages display ingredients, directions, shade and size details and delivery information clearly — so you can compare beauty products and make informed choices quickly.