Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair - Neutralizes Brass & Yellow Tones, Shine Restoring - Sulfate, Silicone & Paraben Free, Color + Keratin Safe, 10 fl. oz.

Product Overview

Kristin Ess Hair The One Purple Shampoo is a professional-grade toning shampoo designed specifically for blonde, silver, gray, and highlighted hair. Formulated with violet pigments, it effectively neutralizes brassy and yellow undertones, restoring a cool, bright, and salon-fresh look between color appointments. This 10 fl. oz. bottle delivers a gentle yet powerful cleanse that enhances shine and softness without stripping hair of its natural moisture or color.

Key Features and Benefits

• Brass-Neutralizing Violet Pigments: The concentrated purple formula cancels out warm tones, leaving blonde and silver hair looking cool, bright, and vibrant.
• Shine-Restoring Formula: Infused with ingredients that boost gloss and smoothness, your hair will have a healthy, luminous finish.
• Sulfate, Silicone, and Paraben Free: A gentle, clean formula that is safe for color-treated and keratin-treated hair, preserving your investment.
• Color + Keratin Safe: Designed to be used on all types of color services and keratin treatments without causing fading or damage.
• 10 fl. oz. Size: Generous bottle provides multiple applications, perfect for regular use.

How to Use

For best results, wet hair thoroughly and apply a generous amount of Kristin Ess Purple Shampoo. Massage into a rich lather, focusing on areas where brassiness is most prominent. Leave on for 1-3 minutes (or longer for more intense toning), then rinse thoroughly. Follow with your favorite conditioner. For maintenance, use 2-3 times per week or as needed to keep brass at bay.

Who It Is For

This shampoo is ideal for anyone with blonde, platinum, silver, gray, or highlighted hair who wants to maintain a cool, ash tone and eliminate unwanted warmth. It is also perfect for those who use hair color or keratin treatments and need a gentle, safe formula that won't interfere with their results.

Why Choose This Product

Kristin Ess Hair is a trusted brand known for delivering salon-quality results at an accessible price point. The One Purple Shampoo stands out because of its effective brass-fighting pigments combined with a clean, gentle formulation. Unlike harsh toning shampoos that can dry out hair, this formula adds shine and softness while toning. Whether you're a DIY hair color enthusiast or a professional stylist, this shampoo provides reliable, consistent results that keep your blonde looking its best between salon visits.

Technical Details

• Size: 10 Fl Oz (Pack of 1)
• Item Weight: 7.8 ounces
• Dimensions: 2.3 x 2.3 x 7.0 inches
• Color: White (product is purple liquid in white bottle)
• Free From: Sulfates, Silicones, Parabens
• Safe For: Color-treated and Keratin-treated hair