COLOR WOW Color Control Purple Toning + Styling Foam – Instantly Eliminates Brassy Yellow Tones from Blonde, Gray, and Silver Hair – Alcohol-Free, Crunch-Free Styling Foam (6.8 oz)

Product Overview

COLOR WOW Color Control Purple Toning + Styling Foam is a revolutionary hair product that combines the toning power of a purple shampoo with the styling benefits of a mousse. Designed specifically for blonde, gray, silver, and highlighted hair, this alcohol-free foam instantly cancels unwanted brassy and yellow tones while providing flexible, crunch-free hold. Unlike traditional purple shampoos that can dry out hair or purple conditioners that weigh it down, this lightweight foam delivers even toning from roots to ends without stripping moisture. Whether you have natural or color-treated hair, this product helps maintain a cool, vibrant shade between salon visits.

Key Features and Benefits

• Instant Toning: Purple pigments neutralize yellow and orange tones on contact, leaving hair looking fresh and salon-bright.
• Alcohol-Free Formula: Gentle on hair and scalp, no drying alcohols that can cause brittleness or fade color.
• Crunch-Free Styling: Provides flexible, natural-looking hold without stiffness or stickiness.
• Dual Action: Combines toning and styling in one easy step, saving time and reducing product buildup.
• Lightweight Feel: Won’t weigh down fine or thin hair; adds volume and body.
• Safe for Color-Treated Hair: Helps maintain cool tones and extends the life of your color.

How to Use

Start with clean, towel-dried hair. Shake the can well, then dispense a golf ball-sized amount of foam into your palm. Apply evenly through damp hair, focusing on areas where brassiness is most noticeable (usually the mid-lengths and ends). Comb through or use your fingers to distribute. Style as desired—air dry, blow dry, or use hot tools. For best results, use after every wash to keep tones fresh. Do not rinse out; the foam is a leave-in styler. Use alone or layer with other COLOR WOW products for enhanced performance.

Who It Is For

This product is ideal for anyone with blonde, platinum, silver, gray, or highlighted hair who struggles with brassiness. It is especially beneficial for those who want a quick, easy way to tone without extra steps. Perfect for fine to medium hair types that need volume without weight. Also great for color-treated hair that requires gentle, alcohol-free formulas. If you love the look of cool, ash tones but hate the drying effects of traditional purple products, this foam is for you.

Why Choose This Product

COLOR WOW is a professional haircare brand trusted by stylists worldwide for its innovative, results-driven formulas. Unlike many purple products that can stain hands or leave hair feeling dry, this foam is mess-free and moisturizing. The alcohol-free formula ensures your hair stays healthy and shiny while the purple pigments work effectively. Plus, the convenience of a styling foam means you get hold and tone in one product—no need for separate toners and mousses. Join countless happy customers who have discovered the secret to salon-fresh color at home.

Technical Details

• Size: 6.8 Fl Oz (200 ml)
• Item Weight: 0.5 pounds
• Dimensions: 9.0 x 1.8 x 9.0 inches
• Color: Purple foam (clear on hair)
• Key Ingredients: Purple pigments, conditioning agents, no alcohol
• Safety: Not tested on animals