Aveda Botanical Repair Purple Toning Shampoo – Reduces Brassy Tones for Blonde, Silver & Grey Hair – Silicone Free & 96% Naturally Derived – 6.7 fl oz

Product Overview

Aveda Botanical Repair Purple Toning Shampoo is expertly crafted for those with blonde, silver, grey, or highlighted hair who want to neutralize brassy, yellow, or orange undertones. Infused with naturally derived ingredients and free from silicones, this shampoo not only tones but also helps repair signs of damage, leaving hair softer, shinier, and more resilient. With 96% naturally derived* ingredients, it aligns with Aveda's commitment to plant-powered haircare. The 6.7 fl oz bottle is perfect for regular use, helping you maintain a cool, fresh tone between salon visits.

Key Features & Benefits

• Brass-Neutralizing Purple Pigments: Violet tones counteract warm brassiness, restoring cool, luminous shades to blonde, silver, and grey hair.
• Silicone-Free Formula: Gently cleanses without buildup, allowing hair to stay light and bouncy.
• 96% Naturally Derived*: Made with plant-based ingredients, including aloe vera and sunflower seed oil, for a gentle yet effective cleanse.
• Botanical Repair Complex: Strengthens hair from within, reducing breakage and split ends with regular use.
• Pleasant Aroma: Infused with Aveda's signature pure-fume™ aroma of lavender, rose, and bergamot for a sensorial experience.

How to Use

Wet hair thoroughly. Apply a generous amount of Aveda Botanical Repair Purple Toning Shampoo and massage into scalp and hair, working through to ends. Leave on for 2-3 minutes to allow the purple pigments to neutralize brassiness. Rinse thoroughly. For best results, follow with Aveda Botanical Repair Purple Toning Conditioner or Mask. Use 2-3 times per week or as needed to maintain your desired tone.

Who It Is For

This shampoo is ideal for anyone with blonde, silver, grey, white, or highlighted hair who wants to combat brassiness and maintain a cool, vibrant tone. It is suitable for color-treated, natural, and chemically processed hair. Those seeking a silicone-free, naturally derived haircare routine will appreciate this formula.

Why Choose This Product?

Aveda is a trusted brand in professional haircare, known for its commitment to natural ingredients and sustainability. This purple toning shampoo stands out because it not only tones but also repairs hair, thanks to the Botanical Repair Complex. Unlike many toning shampoos that can be drying, this formula is gentle and moisturizing. Plus, it is silicone-free, so it won't weigh hair down or cause buildup. With 96% naturally derived ingredients, you can feel good about what you're putting on your hair.

Technical Details

• Size: 6.7 fl oz (200 ml)
• Dimensions: 4.6 cm x 4.6 cm x 18.0 cm
• Weight: 240 g
• Color: Off White (product appearance may vary)
• Ingredients: Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Aloe Barbadensis Leaf Juice, Helianthus Annuus (Sunflower) Seed Oil, Panthenol, etc. (full list available on packaging)

*From plants, non-petroleum mineral sources, or water.