Almay Truly Lasting Color Liquid Foundation - Long Wearing Natural Finish, Hypoallergenic, Cruelty-Free, 240 Beige, 1 fl oz

Product Overview

Almay Truly Lasting Color Liquid Foundation offers a long-wearing, natural finish that keeps your skin looking fresh and radiant from morning to night. Formulated with Vitamin E and Lemon Extract, this foundation not only evens out skin tone but also nourishes and brightens your complexion. Hypoallergenic and dermatologist tested, it is gentle on sensitive skin and free from harsh chemicals. The lightweight, buildable formula allows you to customize coverage from sheer to medium, blending seamlessly for a second-skin feel.

Key Features and Benefits

• Long Wearing Natural Finish: Stays put for up to 16 hours without fading or settling into fine lines, giving you a flawless complexion all day.
• Vitamin E and Lemon Extract: Antioxidant-rich Vitamin E helps protect skin from environmental damage, while Lemon Extract brightens and refreshes your look.
• Hypoallergenic and Dermatologist Tested: Ideal for sensitive skin, this foundation is free from common irritants, reducing the risk of allergic reactions.
• Cruelty-Free: Almay is committed to ethical beauty; this product is not tested on animals.
• Buildable Coverage: Apply a single layer for a natural, barely-there look or build for more coverage without looking cakey.
• Oil-Free and Non-Comedogenic: Won't clog pores, making it suitable for acne-prone and oily skin types.

How to Use

Start with a clean, moisturized face. Shake the bottle well. Dispense a small amount onto your fingertips or a makeup sponge. Dot the foundation onto your forehead, cheeks, nose, and chin, then blend outward using gentle, sweeping motions. For best results, use with Almay primer and setting spray. Build coverage as desired by applying additional thin layers.

Who It Is For

This foundation is perfect for women seeking a reliable, everyday foundation that provides natural coverage without irritation. It is especially beneficial for those with sensitive, reactive skin who need hypoallergenic products. The 240 Beige shade suits light to medium skin tones with neutral undertones.

Why Choose Almay Truly Lasting Color

Almay has decades of expertise in creating gentle, effective cosmetics for sensitive skin. This foundation combines long-lasting performance with skin-loving ingredients, ensuring you look your best without compromising skin health. The cruelty-free commitment and dermatologist testing give you peace of mind. Whether you're heading to the office or a night out, this foundation delivers reliable, beautiful results.

Technical Details

• Size: 1 fl oz (30 ml)
• Shade: 240 Beige
• Item Weight: 3.5 ounces
• Dimensions: 6.0 x 5.0 x 4.0 inches
• Ingredients: Water, Cyclopentasiloxane, Dimethicone, Glycerin, etc. (full list on package)