{"product_id":"wella-professionals-eimi-rugged-texture-matte-paste","title":"Wella Professionals EIMI Rugged Texture Matte Texturizing Paste - Strong Hold \u0026 Definition - 2.53 Fl Oz","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eWella Professionals EIMI Rugged Texture is a premium matte texturizing paste designed for hairstylists and individuals who demand high-performance styling. Formulated to deliver a strong, flexible hold with a natural matte finish, this paste allows you to shape and redefine your hair throughout the day without stiffness or residue. Whether you're aiming for a messy, textured look or a structured, defined style, this product provides the control and versatility you need.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong Hold with Matte Finish:\u003c\/strong\u003e Provides lasting hold without shine, keeping your style in place while looking natural.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexturizing Power:\u003c\/strong\u003e Adds volume and separation, enhancing your hair's natural texture for a rugged, effortless look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible Styling:\u003c\/strong\u003e Allows for restyling throughout the day; simply rework with fingers to refresh your look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Greasy Formula:\u003c\/strong\u003e Lightweight and residue-free, it won't weigh hair down or leave a sticky feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Quality:\u003c\/strong\u003e Trusted by professionals worldwide, Wella Professionals ensures salon-grade results at home.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eStart with dry or slightly damp hair. Scoop a small amount of paste (about a fingertip) and rub between palms to warm and soften. Apply evenly through mid-lengths and ends, focusing on areas where you want texture and definition. Style as desired using fingers or a comb. For added volume, apply at the roots and lift. Reapply as needed for extra hold or texture throughout the day.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis product is ideal for anyone looking to create matte, textured styles with strong hold. It suits all hair types, particularly short to medium lengths, and works well for men and women alike. Perfect for those who prefer a natural, undone aesthetic without shine or stiffness.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eWella Professionals EIMI Rugged Texture stands out for its ability to combine strong hold with a true matte finish. Unlike many pastes that leave hair looking greasy or stiff, this formula delivers a flexible, natural look that lasts. The convenient 2.53 fl oz size is travel-friendly and easy to use. Backed by decades of professional expertise, Wella ensures consistent quality and performance. Elevate your daily styling routine with a product that gives you control and creativity.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 2.53 Fl Oz (Pack of 1)\u003c\/li\u003e\n\u003cli\u003eWeight: 3.2 ounces\u003c\/li\u003e\n\u003cli\u003eDimensions: 1.575 x 2.402 x 4.606 inches\u003c\/li\u003e\n\u003cli\u003eColor: EIMI Rugged Texture\u003c\/li\u003e\n\u003cli\u003eCategory: Gels (Hair Styling Agent)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46511324430535,"sku":null,"price":42.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B0175D5RDO-wella-professionals-eimi-rugged-texture--main.jpg?v=1778074341","url":"https:\/\/avelisse.co.uk\/products\/wella-professionals-eimi-rugged-texture-matte-paste","provider":"Avelisse","version":"1.0","type":"link"}