{"product_id":"virtue-smooth-sulfate-free-shampoo-frizz-control","title":"VIRTUE Smooth Sulfate Free Shampoo for Frizz Control – Color Safe, All Hair Types","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eVIRTUE Smooth Sulfate Free Shampoo is a premium hair care solution designed to tame frizz and provide a smooth, manageable finish without stripping your hair of its natural oils. Infused with Alpha Keratin 60ku, a patented protein that repairs and strengthens hair from within, this shampoo delivers visible results from the very first wash. Whether you have curly, straight, or wavy hair, this sulfate-free formula is gentle enough for daily use and safe for color-treated hair.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-Free Formula:\u003c\/strong\u003e Gently cleanses without harsh sulfates that can strip color and moisture, making it ideal for color-treated and chemically processed hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrizz Control:\u003c\/strong\u003e Advanced smoothing agents help eliminate frizz and flyaways, leaving hair sleek and polished even in humid conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafe for All Hair Types:\u003c\/strong\u003e Suitable for straight, wavy, curly, and coily hair textures. Works equally well on fine, medium, and thick hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor Safe:\u003c\/strong\u003e Formulated to protect and extend the life of your hair color, preventing premature fading.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlpha Keratin 60ku:\u003c\/strong\u003e A unique keratin protein that repairs damage, strengthens hair fibers, and improves elasticity for healthier-looking hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisture-Rich:\u003c\/strong\u003e Hydrating ingredients replenish moisture, leaving hair soft, shiny, and easy to style.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply a generous amount to wet hair and massage gently into the scalp and through the lengths of your hair. Work into a rich lather, then rinse thoroughly. For best results, follow with VIRTUE Smooth Conditioner. Use as often as needed, even daily, as the sulfate-free formula is gentle enough for frequent washing.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis shampoo is perfect for anyone seeking a gentle, effective solution for frizz control and smoothness. It is ideal for individuals with curly or textured hair who want to enhance their natural curl pattern without frizz. It also suits those with color-treated hair who need a sulfate-free option to maintain vibrancy. If you have dry, damaged, or chemically processed hair, the keratin-enriched formula will help restore strength and shine.\u003c\/p\u003e\u003ch2\u003eWhy Choose VIRTUE Smooth Sulfate Free Shampoo?\u003c\/h2\u003e\u003cp\u003eVIRTUE is a leader in clean hair care, committed to using high-quality, ethically sourced ingredients. This shampoo is free from sulfates, parabens, and phthalates, ensuring a safe and effective cleansing experience. The inclusion of Alpha Keratin 60ku sets it apart from other frizz-control shampoos, as it actively repairs hair rather than just coating it. With consistent use, you'll notice reduced breakage, improved manageability, and a noticeable reduction in frizz. Plus, the refreshing scent leaves your hair smelling clean and luxurious all day.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cp\u003eSize: 2 Fl Oz (Pack of 1)\u003cbr\u003eItem Weight: 2.5 ounces\u003cbr\u003eItem Dimensions: 1.5 x 1.0 x 4.0 inches\u003cbr\u003eBrand: VIRTUE\u003cbr\u003eCategory: Shampoos\u003c\/p\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46472955166919,"sku":null,"price":37.57,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B07NLHR99Q-virtue-smooth-sulfate-free-shampoo-for-f-main_37260aed-07d7-4163-b391-3ef766c7907d.jpg?v=1777465633","url":"https:\/\/avelisse.co.uk\/products\/virtue-smooth-sulfate-free-shampoo-frizz-control","provider":"Avelisse","version":"1.0","type":"link"}