{"product_id":"viori-purple-shampoo-bar","title":"Viori Purple Shampoo Bar - Handcrafted with Longsheng Rice Water \u0026 Natural Ingredients - Neutralizes Brassy Tones in Blonde, Silver, and Gray Hair - All Natural Solid Shampoo","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eViori Purple Shampoo Bar is a revolutionary solid shampoo designed specifically for those with blonde, silver, gray, or bleached hair. Handcrafted using traditional methods and infused with Longsheng rice water, this all-natural shampoo bar gently neutralizes unwanted brassy and yellow tones while cleansing and nourishing your hair. Unlike liquid purple shampoos that often contain harsh chemicals and come in plastic bottles, Viori's solid bar is eco-friendly, long-lasting, and gentle on both your hair and the planet.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeutralizes Brassy Tones:\u003c\/strong\u003e The purple pigments in this shampoo bar counteract yellow and orange undertones, leaving your blonde, silver, or gray hair looking cool, bright, and vibrant.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandcrafted with Longsheng Rice Water:\u003c\/strong\u003e Traditionally used by the Red Yao women of China, rice water is rich in vitamins, minerals, and amino acids that strengthen hair, add shine, and promote healthy growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll-Natural Ingredients:\u003c\/strong\u003e Free from sulfates, parabens, silicones, and synthetic fragrances. Made with plant-based oils, botanical extracts, and essential oils for a gentle yet effective cleanse.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEco-Friendly Solid Bar:\u003c\/strong\u003e No plastic packaging—just a paper wrapper. Each bar lasts as long as 2-3 bottles of liquid shampoo, reducing waste and saving you money.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishes Hair and Scalp:\u003c\/strong\u003e Natural oils like coconut and jojoba moisturize the scalp and hair, preventing dryness and irritation often caused by chemical-laden shampoos.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eUsing the Viori Purple Shampoo Bar is simple and enjoyable. Start by wetting your hair thoroughly. Rub the bar directly onto your hair or lather it between your hands to create a rich, creamy lather. Massage the lather into your scalp and through the lengths of your hair, focusing on areas where brassiness appears. Leave the shampoo on for 2-5 minutes to allow the purple pigments to work. Rinse thoroughly with cool water. For best results, follow with a conditioner or a nourishing hair mask. Use 1-2 times per week or as needed to maintain your desired tone. Note that this is a toning shampoo, so it's not intended for daily use; alternate with a gentle, sulfate-free shampoo.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis purple shampoo bar is ideal for anyone with blonde (natural or dyed), silver, gray, or bleached hair. It's also great for those who want to reduce brassiness in highlighted hair or maintain a cool tone in fashion colors. If you're looking for a natural, eco-friendly alternative to conventional purple shampoos, or if you have sensitive skin or scalp, this bar is a perfect choice. It suits all hair types—straight, wavy, curly, or coily—and is gentle enough for color-treated hair.\u003c\/p\u003e\u003ch2\u003eWhy Choose Viori Purple Shampoo Bar?\u003c\/h2\u003e\u003cp\u003eViori is committed to sustainability and quality. Each shampoo bar is handcrafted in small batches using time-honored techniques and ethically sourced ingredients. The Longsheng rice water used in this bar is sourced directly from the Red Yao villages in China, supporting their community and preserving their traditions. By choosing Viori, you're not only getting a high-performance hair product but also contributing to a cleaner planet and supporting fair trade practices. Customers love the bar's long-lasting nature, pleasant natural scent, and visible results in reducing brassiness without drying out their hair. Whether you're a seasoned natural hair care enthusiast or new to solid shampoos, Viori's Purple Shampoo Bar offers a premium experience that aligns with your values.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cp\u003eEach bar weighs 3.17 ounces (90 grams) and is packaged in recyclable paper. Ingredients include: Sodium Cocoyl Isethionate (derived from coconut), Cocamidopropyl Betaine (from coconut), Longsheng Rice Water, Hydrolyzed Rice Protein, Purple 1 (for toning), Panthenol (pro-vitamin B5), Tocopherol (vitamin E), and essential oils for natural fragrance. Free from sulfates, parabens, phthalates, and synthetic dyes. Suitable for all hair types. Store in a dry place between uses to prolong the life of the bar.\u003c\/p\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46500130586823,"sku":null,"price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B0CN3TVFC1-viori-purple-shampoo-bar-handcrafted-wit-main_d75bf093-fe33-4918-95ce-b2808862291c.jpg?v=1777942119","url":"https:\/\/avelisse.co.uk\/products\/viori-purple-shampoo-bar","provider":"Avelisse","version":"1.0","type":"link"}