{"product_id":"truss-purple-shampoo-toner-blonde-hair","title":"TRUSS Purple Shampoo \u0026 Toner for Blonde Hair - Blond Shampoo for Bleached, Gray, Highlighted \u0026 Brassy Hair - Restore Strength, Shine \u0026 Elasticity - Hydrating Daily Color Protection (10.14 Fl Oz)","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eTRUSS Purple Shampoo \u0026amp; Toner is a professional-grade color-correcting shampoo designed specifically for blonde, bleached, gray, highlighted, and brassy hair. Infused with violet pigments, this daily-use shampoo neutralizes unwanted warm tones, leaving your hair cool, bright, and vibrant. Beyond toning, it hydrates and strengthens each strand, restoring elasticity and natural shine. Whether you're a natural blonde or have color-treated locks, this shampoo helps maintain your ideal shade while improving overall hair health.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor Correction:\u003c\/strong\u003e Violet pigments counteract yellow and orange brassy tones, keeping blonde, silver, and gray hair cool and luminous.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrating Formula:\u003c\/strong\u003e Gently cleanses without stripping moisture, leaving hair soft, smooth, and manageable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrength \u0026amp; Elasticity:\u003c\/strong\u003e Helps repair and strengthen hair fibers, reducing breakage and improving elasticity for resilient hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDaily Use Safe:\u003c\/strong\u003e Mild enough for everyday use to maintain optimal color and condition.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine Enhancement:\u003c\/strong\u003e Boosts natural luster for a healthy, glossy finish.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply TRUSS Purple Shampoo to wet hair and massage gently into a lather. Leave on for 2–5 minutes depending on the desired toning intensity (longer for more brassiness). Rinse thoroughly and follow with conditioner. For best results, use 2–3 times per week or as needed to maintain your desired shade.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eBlondes (natural or color-treated) wanting to eliminate brassiness.\u003c\/li\u003e\n\u003cli\u003eThose with bleached, highlighted, or balayaged hair.\u003c\/li\u003e\n\u003cli\u003eGray or silver hair needing to stay bright and cool.\u003c\/li\u003e\n\u003cli\u003eAnyone with brassy or yellow tones in light hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Choose TRUSS Purple Shampoo?\u003c\/h2\u003e\u003cp\u003eTRUSS is a trusted professional hair care brand known for salon-quality results. This purple shampoo combines effective toning with nourishing ingredients to improve hair health, not just color. Unlike harsh toners, it hydrates and strengthens, making it ideal for daily or frequent use. Experience vibrant, cool-toned hair with added shine and resilience.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 10.14 Fl Oz (300 ml)\u003c\/li\u003e\n\u003cli\u003eColor: Violet\u003c\/li\u003e\n\u003cli\u003eWeight: 0.36 grams (packaging)\u003c\/li\u003e\n\u003cli\u003eDimensions: 2.5 x 1.6 x 7.3 inches\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46515004997831,"sku":null,"price":58.06,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B01M7XSYF5-truss-purple-shampoo-toner-for-blonde-ha-main_24af097e-1cdd-4aba-a738-ad78c87b1c61.jpg?v=1778128139","url":"https:\/\/avelisse.co.uk\/products\/truss-purple-shampoo-toner-blonde-hair","provider":"Avelisse","version":"1.0","type":"link"}