{"product_id":"the-face-shop-rice-water-bright-essential-shampoo","title":"The Face Shop Rice Water Bright Essential Shampoo - Strengthening \u0026 Anti-Frizz Shampoo for Dry, Damaged Hair - Sulfate Free Korean Hair Care with Rice Protein","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eThe Face Shop Rice Water Bright Essential Shampoo is a gentle yet effective hair cleanser designed to revive and fortify dry, damaged hair. Infused with rice protein, a traditional Korean beauty ingredient known for its strengthening and moisturizing properties, this shampoo works to repair hair from within, reducing breakage and split ends. Its sulfate-free formula ensures a mild cleanse without stripping natural oils, making it ideal for daily use. Whether you struggle with frizz, hair loss, or overall dullness, this shampoo provides the care your hair needs to look vibrant and healthy.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRice Protein Complex:\u003c\/strong\u003e Rich in amino acids and vitamins, rice protein penetrates the hair shaft to strengthen and repair, improving elasticity and reducing breakage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-Frizz \u0026amp; Smoothing:\u003c\/strong\u003e Helps control frizz and flyaways, leaving hair smooth, shiny, and manageable even in humid conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-Hair Loss Support:\u003c\/strong\u003e Formulated to nourish the scalp and hair roots, promoting a healthier environment for hair growth and reducing excessive shedding.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-Free \u0026amp; Gentle:\u003c\/strong\u003e Free from harsh sulfates, parabens, and silicones, this shampoo cleanses without irritation, suitable for sensitive scalps and color-treated hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKorean Beauty Tradition:\u003c\/strong\u003e Inspired by the centuries-old rice water rinsing ritual, this shampoo brings the wisdom of Korean hair care to your daily routine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eWet your hair thoroughly. Apply an adequate amount of shampoo to your palms and lather gently, massaging into the scalp and through the lengths of your hair. Rinse thoroughly. For best results, follow with The Face Shop Rice Water Bright Essential Conditioner or Treatment. Use as often as needed, even daily, thanks to its mild formula.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis shampoo is ideal for anyone with dry, damaged, or over-processed hair seeking restoration and strength. It is also excellent for those experiencing hair thinning or breakage, as well as individuals with frizzy or unruly hair looking for smoothness and shine. Sensitive scalps and color-treated hair will benefit from its sulfate-free, gentle cleansing.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eThe Face Shop Rice Water Bright Essential Shampoo stands out for its authentic Korean formulation backed by traditional rice water benefits. Unlike harsh shampoos that strip hair, this product prioritizes nourishment and protection. Its rice protein complex not only repairs but also fortifies hair against future damage. The sulfate-free formula ensures a safe, gentle experience for all hair types, while the anti-frizz and anti-hair loss benefits address common hair concerns effectively. Choose this shampoo to embrace a holistic approach to hair care that combines ancient wisdom with modern science.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cp\u003eSize: 16.9 Fl Oz (500 ml). Weight: 0.59 kg. Form: Liquid. Suitable for daily use. Free from sulfates, parabens, and silicones. Made in Korea.\u003c\/p\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46502272401607,"sku":null,"price":36.43,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B0DB6H8J5T-the-face-shop-rice-water-bright-essentia-main_237326e0-fe73-41b6-bb98-b923ee81b5fa.jpg?v=1777956533","url":"https:\/\/avelisse.co.uk\/products\/the-face-shop-rice-water-bright-essential-shampoo","provider":"Avelisse","version":"1.0","type":"link"}