{"product_id":"the-doux-press-rewind-curl-retention-shampoo-8oz","title":"The Doux PRESS REWIND Curl Retention Shampoo – Anti-Frizz Hydrating Shampoo for Curly Hair with Aloe \u0026 Pataua Oil – Sulfate-Free, 8 oz","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eThe Doux PRESS REWIND Curl Retention Shampoo is a specially formulated hair cleanser designed for curly, coily, and wavy hair types. Packed with natural ingredients like aloe vera and pataua oil, this shampoo provides deep hydration while effectively removing buildup without stripping natural oils. Its anti-frizz properties ensure your curls remain smooth and defined, making it an essential step in any curly hair routine.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-Free Formula:\u003c\/strong\u003e Gently cleanses without harsh sulfates that can dry out curls, preserving moisture and natural texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrating Aloe \u0026amp; Pataua Oil:\u003c\/strong\u003e Aloe vera soothes the scalp and adds moisture, while pataua oil (rich in fatty acids) nourishes and strengthens hair, promoting elasticity and shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-Frizz Control:\u003c\/strong\u003e Helps tame flyaways and reduces frizz, leaving curls smooth and defined even in humid conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCurl Retention:\u003c\/strong\u003e Formulated to maintain curl pattern and prevent shrinkage, ensuring your curls stay bouncy and elongated.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for All Genders:\u003c\/strong\u003e Designed for both men and women with curly, coily, or wavy hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply a generous amount of PRESS REWIND Shampoo to wet hair. Gently massage into scalp and work through hair from roots to ends. Rinse thoroughly. For best results, follow with The Doux PRESS REWIND Conditioner or a deep conditioner. Use as often as needed, typically 1-2 times per week depending on hair texture and styling routine.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis shampoo is ideal for anyone with curly, coily, or wavy hair seeking a gentle, hydrating cleanser that controls frizz and enhances curl definition. It is suitable for all hair lengths and textures, from loose waves to tight coils. Whether you have natural hair, color-treated hair, or use heat styling occasionally, this sulfate-free formula helps maintain healthy, vibrant curls.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eThe Doux PRESS REWIND Curl Retention Shampoo stands out for its commitment to clean, effective ingredients. Aloe vera provides soothing hydration, while pataua oil delivers essential nutrients without weighing hair down. Unlike many shampoos that strip moisture, this formula preserves your hair's natural oils, reducing the need for heavy conditioners. Its anti-frizz technology keeps curls polished and manageable, saving you time on styling. Plus, it is cruelty-free and free from sulfates, parabens, and phthalates, making it a conscious choice for your hair care routine.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 8 fl oz (237 ml)\u003c\/li\u003e\n\u003cli\u003eWeight: 0.29 kg\u003c\/li\u003e\n\u003cli\u003eColor: Berry (pleasant light fragrance)\u003c\/li\u003e\n\u003cli\u003eFormulation: Sulfate-free, paraben-free, phthalate-free\u003c\/li\u003e\n\u003cli\u003eKey Ingredients: Aloe Vera Leaf Juice, Pataua Oil (Oenocarpus bataua)\u003c\/li\u003e\n\u003cli\u003eBrand: The Doux\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46504509833415,"sku":null,"price":33.87,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B0CXG7YNNR-the-doux-press-rewind-curl-retention-sha-main.jpg?v=1777974955","url":"https:\/\/avelisse.co.uk\/products\/the-doux-press-rewind-curl-retention-shampoo-8oz","provider":"Avelisse","version":"1.0","type":"link"}