{"product_id":"tec-italy-lumina-purple-shampoo-10-1-oz","title":"Tec Italy Lumina Purple Shampoo - 10.1 oz for Blonde, Silver \u0026 Highlighted Hair","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eTec Italy Lumina Purple Shampoo is a professional-grade toning shampoo designed to eliminate yellow and orange brassy tones from blonde, silver, gray, and highlighted hair. This 10.1 oz (300 ml) bottle delivers a concentrated formula that not only refreshes your color but also moisturizes and strengthens hair. Whether you're maintaining a salon-fresh look or transitioning to a cooler shade, this purple shampoo is your daily ally for vibrant, healthy-looking hair.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrass-Neutralizing Pigments:\u003c\/strong\u003e The violet pigments instantly counteract warm tones, leaving hair cool and luminous.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Cleansing:\u003c\/strong\u003e A sulfate-free formula that cleanses without stripping natural oils or color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing Care:\u003c\/strong\u003e Enriched with conditioning agents to keep hair soft, shiny, and manageable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor-Safe:\u003c\/strong\u003e Extends the life of your color treatment by preventing fading and brassiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Quality:\u003c\/strong\u003e Developed by Tec Italy, a trusted brand in salon hair care.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply Tec Italy Lumina Purple Shampoo to wet hair, massaging gently into a rich lather. Leave on for 2-5 minutes depending on desired toning effect—longer for more intense brass neutralization. Rinse thoroughly. For best results, follow with a conditioner or treatment. Use 1-3 times per week, or as needed to maintain cool tones.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis shampoo is ideal for anyone with blonde (natural or bleached), silver, gray, or highlighted hair who wants to banish unwanted warmth. It's perfect for those who prefer a cool, ashy tone and want to extend the time between salon visits. Suitable for all hair types, including color-treated and keratin-treated hair.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eTec Italy Lumina Purple Shampoo stands out for its effective yet gentle formula. Unlike harsh toners, it conditions while it tones, reducing the risk of dryness or damage. The compact 10.1 oz size is travel-friendly and easy to use. Backed by Tec Italy's reputation for quality, this shampoo delivers salon results at home. Regular use will keep your highlights bright and your silver hair sparkling.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 10.14 Fl Oz (300 ml)\u003c\/li\u003e\n\u003cli\u003eWeight: 0.3 kg\u003c\/li\u003e\n\u003cli\u003eDimensions: 5.6 x 5.1 x 18.1 cm\u003c\/li\u003e\n\u003cli\u003eColor: Purple tinted formula\u003c\/li\u003e\n\u003cli\u003eBrand: Tec Italy\u003c\/li\u003e\n\u003cli\u003eCategory: Shampoos\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46499684974791,"sku":null,"price":39.41,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B003MGIN9O-tec-italy-lumina-purple-shampoo-101-oz-main_ed4e54e1-7159-4c8c-b911-4db406b5677c.jpg?v=1777929022","url":"https:\/\/avelisse.co.uk\/products\/tec-italy-lumina-purple-shampoo-10-1-oz","provider":"Avelisse","version":"1.0","type":"link"}