{"product_id":"softly-silver-shampoo-2-in-1-purple-restorative-hair-wash","title":"Softly Silver Shampoo Improved Conditioning Formula for Gray Hair - 2 in 1 Purple Restorative Hair Wash for Mature Hair with Panthenol and 20% Pure UltraAloe (8 Fl Oz)","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eSoftly Silver Shampoo by Miracle of Aloe is a premium 2-in-1 restorative hair wash designed specifically for mature gray, silver, and blonde hair. Each 8 fl oz bottle delivers a concentrated blend of purple pigments to neutralize unwanted yellow and brassy tones, while the improved conditioning formula—enriched with Panthenol (Pro-Vitamin B5) and 20% Pure UltraAloe—nourishes and strengthens hair from root to tip. Unlike harsh toning shampoos that can leave hair dry and brittle, this gentle cleanser preserves your hair's natural moisture balance, leaving it soft, shiny, and full of life.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurple Toning Technology:\u003c\/strong\u003e Effectively cancels brassy, yellow, and orange tones in gray, silver, and blonde hair, keeping your color vibrant and cool-toned.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e2-in-1 Formula:\u003c\/strong\u003e Combines shampoo and conditioner in one step, simplifying your hair care routine without sacrificing results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e20% Pure UltraAloe:\u003c\/strong\u003e Infused with high-concentration aloe vera to deeply moisturize, soothe the scalp, and promote healthy hair growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Pro-Vitamin B5):\u003c\/strong\u003e Strengthens hair fibers, reduces breakage, and adds volume and shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproved Conditioning:\u003c\/strong\u003e Leaves hair feeling silky, manageable, and frizz-free without weighing it down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Formula:\u003c\/strong\u003e Free from sulfates, parabens, and harsh chemicals; safe for color-treated and chemically processed hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLuster, Bounce \u0026amp; Body:\u003c\/strong\u003e Restores youthful vitality to mature hair, enhancing natural movement and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor best results, wet hair thoroughly. Apply a generous amount of Softly Silver Shampoo and massage into scalp and hair, working through to the ends. Leave on for 2–5 minutes to allow the purple pigments to neutralize brassiness. Rinse thoroughly. For deeper conditioning, follow with your favorite conditioner or leave-in treatment. Use 2–3 times per week, alternating with your regular shampoo, to maintain a cool, bright silver tone. Adjust frequency based on your hair's porosity and level of brassiness.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis shampoo is ideal for individuals with gray, silver, white, blonde, or highlighted hair who want to maintain a cool, ash-toned color and reduce yellowing. It is especially beneficial for mature hair that may be drier, finer, or more brittle due to aging or chemical treatments. The 2-in-1 formula is perfect for those seeking convenience without compromising on quality—busy professionals, seniors, and anyone who prefers a streamlined hair care routine.\u003c\/p\u003e\u003ch2\u003eWhy Choose Miracle of Aloe Softly Silver Shampoo?\u003c\/h2\u003e\u003cp\u003eUnlike many purple shampoos that can over-tone or dry out hair, Softly Silver Shampoo uses a balanced pigment concentration and nourishing base to deliver even toning with exceptional conditioning. The inclusion of 20% Pure UltraAloe sets it apart, providing intense hydration that helps combat the dryness common in mature hair. Miracle of Aloe is a trusted brand known for harnessing the power of aloe vera in personal care products. By choosing this shampoo, you invest in a product that cares for your hair's health while enhancing its natural beauty. Experience the difference of a silver shampoo that truly conditions as it tones—soft, lustrous, and full of body.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 8 Fl Oz (237 mL)\u003c\/li\u003e\n\u003cli\u003eItem Weight: 0.56 pounds\u003c\/li\u003e\n\u003cli\u003eDimensions: 2.0 x 2.0 x 7.25 inches\u003c\/li\u003e\n\u003cli\u003eForm: Liquid\u003c\/li\u003e\n\u003cli\u003eKey Ingredients: Panthenol, 20% Pure UltraAloe, Purple pigments\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46489411223751,"sku":null,"price":33.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B08KYJYGK4-softly-silver-shampoo-improved-condition-main_a3ff4cf8-37ae-40bd-81b2-78d0dc962f8d.jpg?v=1777839498","url":"https:\/\/avelisse.co.uk\/products\/softly-silver-shampoo-2-in-1-purple-restorative-hair-wash","provider":"Avelisse","version":"1.0","type":"link"}