{"product_id":"silverist-lustrous-rituals-buildable-tone-shampoo","title":"Silverist Lustrous Rituals Buildable Tone Shampoo – Neutralizes Yellowing, Sulfate Free with Prebiotics, Niacinamide \u0026 Hyaluronic Acid, 9.29 fl oz","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eSilverist Lustrous Rituals Buildable Tone Shampoo is a revolutionary hair care solution designed to gently neutralize unwanted yellow tones while nurturing your scalp and hair. Unlike aggressive purple shampoos that can leave hair dry or ashy, this buildable tone shampoo uses a unique formulation that gradually adjusts tone with each wash, giving you control over the level of neutralization. Infused with prebiotics for scalp wellness, niacinamide to strengthen hair, and hyaluronic acid for hydration, it delivers comprehensive care for color-treated, blonde, silver, or gray hair.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuildable Tone Technology:\u003c\/strong\u003e Gently neutralizes yellowing without over-toning. Use more frequently for stronger results, less often for subtle maintenance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNOT a Purple Shampoo:\u003c\/strong\u003e Unlike traditional purple shampoos that deposit heavy pigments, Silverist uses a gentle, non-staining approach that won't leave hair looking dull or purple.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate Free:\u003c\/strong\u003e Gentle cleansing without stripping natural oils, ideal for color-treated and sensitive scalps.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrebiotics for Scalp Wellness:\u003c\/strong\u003e Supports a healthy microbiome, reducing irritation and promoting optimal hair growth conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide \u0026amp; Hyaluronic Acid:\u003c\/strong\u003e Niacinamide (Vitamin B3) strengthens hair fiber and reduces breakage; hyaluronic acid locks in moisture for soft, supple strands.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetallic Aesthetic:\u003c\/strong\u003e Sleek, modern packaging that looks beautiful in your shower.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eWet hair thoroughly. Apply a generous amount of Silverist Lustrous Rituals Buildable Tone Shampoo and massage into scalp and through lengths. Leave on for 2-5 minutes depending on desired tone adjustment (longer for more neutralization). Rinse thoroughly. For best results, follow with a conditioner or mask. Use 2-3 times per week, or as needed to maintain your ideal tone.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis shampoo is perfect for anyone with blonde, silver, gray, white, or highlighted hair who wants to combat brassiness without the harsh effects of traditional purple shampoos. It's also ideal for those with sensitive scalps or dry, color-treated hair looking for a sulfate-free, nourishing cleanser that supports overall scalp health.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eSilverist Lustrous Rituals Buildable Tone Shampoo stands out because it prioritizes both tone correction and hair health. The buildable technology gives you flexibility, while the prebiotic, niacinamide, and hyaluronic acid formula treats your scalp and hair with care. Free from sulfates and harsh pigments, it's a smarter choice for maintaining vibrant, healthy hair. Experience the difference of a shampoo that works with your hair, not against it.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 9.29 fl oz (275 ml)\u003c\/li\u003e\n\u003cli\u003ePack of 1\u003c\/li\u003e\n\u003cli\u003eItem Weight: 13.4 ounces\u003c\/li\u003e\n\u003cli\u003eDimensions: 2.0 x 2.0 x 8.25 inches\u003c\/li\u003e\n\u003cli\u003eColor: Metallic\u003c\/li\u003e\n\u003cli\u003eCategory: Shampoos\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46511945416903,"sku":null,"price":53.51,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B0FPS3R8WX-silverist-lustrous-rituals-buildable-ton-main_d6946bf2-dd1e-43bf-ab21-0a413f250ff6.jpg?v=1778080531","url":"https:\/\/avelisse.co.uk\/products\/silverist-lustrous-rituals-buildable-tone-shampoo","provider":"Avelisse","version":"1.0","type":"link"}