{"product_id":"schwarzkopf-igora-royal-permanent-hair-color-7-1-medium-blonde-cendre","title":"Schwarzkopf Igora Royal Permanent Hair Color 7-1 Medium Blonde Cendre - Professional Salon Formula","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eSchwarzkopf Igora Royal Permanent Hair Color in shade 7-1 Medium Blonde Cendre is a high-performance professional hair color designed for stylists and discerning home users. Part of the renowned Igora Royal line, this formula combines advanced color technology with exceptional care for hair integrity. The result is a beautiful, cool-toned medium blonde with subtle ash nuances that neutralize unwanted warmth and brassiness.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Permanent Color:\u003c\/strong\u003e Delivers intense, long-lasting color that resists fading and maintains vibrancy wash after wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Gray Coverage:\u003c\/strong\u003e Effectively covers even the most stubborn gray hairs, ensuring a uniform and natural-looking result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCool Ash Tone (Cendre):\u003c\/strong\u003e The 7-1 shade provides a sophisticated medium blonde with an ashy, cool finish that counteracts red and orange undertones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Care Technology:\u003c\/strong\u003e Enriched with conditioning agents that help protect the hair structure during coloring, leaving hair feeling smooth and looking shiny.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy Mixing and Application:\u003c\/strong\u003e Creamy consistency allows for precise application and even saturation from root to tip.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor best results, follow these steps: \u003cstrong\u003eStep 1:\u003c\/strong\u003e Perform a patch test 48 hours before application. \u003cstrong\u003eStep 2:\u003c\/strong\u003e Mix Igora Royal color cream with Igora Royal Oil Developer (not included) in a 1:1 ratio. Use 1.9% (6 vol) for minimal lift or 4% (13 vol) for up to 2 levels of lift. \u003cstrong\u003eStep 3:\u003c\/strong\u003e Apply to dry, unwashed hair. Start with roots, then work through lengths and ends. \u003cstrong\u003eStep 4:\u003c\/strong\u003e Process for 30-45 minutes at room temperature (no heat needed). \u003cstrong\u003eStep 5:\u003c\/strong\u003e Emulsify with warm water, then rinse thoroughly until water runs clear. Follow with a color-safe shampoo and conditioner.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis shade is ideal for individuals with natural hair levels 6 to 8 (dark blonde to light brown) who desire a cool medium blonde with ash undertones. It is also suitable for those looking to neutralize brassiness or achieve a sophisticated, muted blonde look. Perfect for both salon professionals and experienced home colorists.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eSchwarzkopf Igora Royal is trusted by stylists worldwide for its reliable performance and superior color results. The 7-1 Medium Blonde Cendre shade offers a true ash tone that is difficult to achieve with drugstore brands. With its gentle formula and vibrant payoff, this product ensures a premium coloring experience that leaves hair looking healthy and radiant.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eShade: 7-1 Medium Blonde Cendre\u003c\/li\u003e\n\u003cli\u003eSize: 2.1 oz (60 g) tube\u003c\/li\u003e\n\u003cli\u003eType: Permanent hair color cream\u003c\/li\u003e\n\u003cli\u003eBrand: Schwarzkopf Professional\u003c\/li\u003e\n\u003cli\u003eColor Family: Cool Blonde \/ Ash\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46490041647303,"sku":null,"price":31.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B01N14MZRV-schwarzkopf-igora-royal-permanent-hair-c-main_6ea42df3-7d5c-4280-aa01-c92ffd05e217.jpg?v=1777849500","url":"https:\/\/avelisse.co.uk\/products\/schwarzkopf-igora-royal-permanent-hair-color-7-1-medium-blonde-cendre","provider":"Avelisse","version":"1.0","type":"link"}