{"product_id":"schwarzkopf-igora-royal-permanent-hair-color-7-1-medium-ash-blonde","title":"Schwarzkopf Professional Igora Royal Permanent Hair Color 7-1 Medium Ash Blonde 2.1 oz","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eSchwarzkopf Professional Igora Royal Permanent Hair Color in 7-1 Medium Ash Blonde is a high-performance hair color designed for professionals and discerning at-home users. This premium permanent hair color delivers true-to-tone results with exceptional gray coverage and fade-resistant color. The 2.1 oz tube provides enough product for one application on short to medium-length hair. The advanced formula contains biotin and collagen to help protect hair during the coloring process, leaving hair feeling conditioned and looking vibrant.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrue-to-Tone Color:\u003c\/strong\u003e The Igora Royal system ensures that the color you see on the tube is the color you get on your hair, thanks to its high-quality pigments and advanced color technology.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUp to 100% Gray Coverage:\u003c\/strong\u003e Effectively covers even stubborn gray hairs, providing a uniform and natural-looking result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Lasting Vibrancy:\u003c\/strong\u003e The permanent formula locks color into the hair shaft, resisting fading and maintaining brilliance for weeks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Formula:\u003c\/strong\u003e Enriched with biotin and collagen, the color cream helps to maintain hair's natural strength and shine during the coloring process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Quality:\u003c\/strong\u003e Developed by Schwarzkopf Professional, a trusted brand in salons worldwide, ensuring reliable and consistent results.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor best results, mix the Igora Royal color cream with a developer (not included) at a 1:1 ratio. Use a 3% (10 vol) developer for minimal lift and gray coverage, 6% (20 vol) for up to 1-2 levels of lift and gray coverage, or 9% (30 vol) for up to 2-3 levels of lift. Apply the mixture to dry, unwashed hair, starting at the roots and working through to the ends. Leave on for 30-45 minutes, then emulsify with warm water and rinse thoroughly. Follow with a color-safe shampoo and conditioner.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis product is ideal for individuals who want to achieve a cool, ash blonde shade at home without compromising on professional quality. It is suitable for those with natural hair color from light brown to blonde, as well as previously colored hair. The 7-1 Medium Ash Blonde shade is perfect for neutralizing unwanted warmth and achieving a sophisticated, modern blonde.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eSchwarzkopf Professional Igora Royal is a salon-favorite brand known for its reliability and color precision. Choosing this product means you are investing in a formula that delivers consistent, beautiful results. The inclusion of biotin and collagen helps to maintain hair health, while the wide range of shades allows for endless customization. Whether you are a professional stylist or an experienced home colorist, Igora Royal provides the performance you expect from a top-tier hair color.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eShade: 7-1 Medium Ash Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 2.1 oz (60 ml) tube\u003c\/li\u003e\n\u003cli\u003eType: Permanent hair color\u003c\/li\u003e\n\u003cli\u003eDeveloper required: Mix 1:1 with Igora Royal Oil Developer (sold separately)\u003c\/li\u003e\n\u003cli\u003eFeatures: Up to 100% gray coverage, fade-resistant, conditioning formula with biotin and collagen\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eExperience the difference of professional hair color at home with Schwarzkopf Professional Igora Royal. Achieve beautiful, long-lasting ash blonde hair with confidence.\u003c\/p\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46479622209735,"sku":null,"price":28.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B017THCQQ2-schwarzkopf-igora-royal-permanent-hair-c-main_9ad4498d-71ab-46f8-a07c-bc7da260a8e8.jpg?v=1777636755","url":"https:\/\/avelisse.co.uk\/products\/schwarzkopf-igora-royal-permanent-hair-color-7-1-medium-ash-blonde","provider":"Avelisse","version":"1.0","type":"link"}