{"product_id":"schwarzkopf-igora-royal-permanent-hair-color-0-89-red-violet-concentrate","title":"Schwarzkopf Professional Igora Royal Permanent Hair Color - 0-89 Red Violet Concentrate - 2.02 fl oz","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eSchwarzkopf Professional Igora Royal is the benchmark for permanent hair color, trusted by salon professionals worldwide. The shade 0-89 Red Violet Concentrate is a pure pigment concentrate designed to create striking, multidimensional red-violet results. Whether you're looking to refresh your existing color or create a bold new look, this premium formula provides vibrant, long-lasting color with up to 100% gray coverage.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense Color Pigments:\u003c\/strong\u003e The high concentration of red-violet pigments ensures deep, rich color that stands out.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUp to 100% Gray Coverage:\u003c\/strong\u003e Effectively covers even resistant gray hair for a uniform, natural-looking result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Lasting Vibrancy:\u003c\/strong\u003e Advanced color molecules lock into the hair shaft for fade-resistant color that stays true.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional Shine and Care:\u003c\/strong\u003e Enriched with a care complex that leaves hair feeling smooth, conditioned, and glossy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional-Grade Performance:\u003c\/strong\u003e Developed for salon use, offering reliable, predictable results time after time.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor best results, use with Schwarzkopf Professional Igora Royal Oil Developer (not included). Mix 1 part color cream with 1 part developer (for 3% or 6% volume) or 1:2 (for 9% or 12% volume) depending on desired lift and gray coverage. Apply to dry, unwashed hair. Process for 30-45 minutes at room temperature. Emulsify with warm water, then rinse thoroughly. Follow with a color-safe shampoo and conditioner.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis product is ideal for professionals and experienced home users who want to achieve salon-quality red-violet hair color. It is suitable for all hair types, including natural, previously colored, or gray hair. Perfect for those seeking vibrant, creative color or simply maintaining a rich red-violet tone.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eSchwarzkopf Professional Igora Royal is a trusted name in professional hair color, known for its reliability, color intensity, and hair care benefits. The 0-89 Red Violet Concentrate offers a unique pigment blend that cannot be achieved with standard mix ratios, giving you precise control over your color results. With its easy-to-use formula and consistent performance, it's the go-to choice for achieving bold, beautiful red-violet hues.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 2.02 fl oz (60 ml) per tube\u003c\/li\u003e\n\u003cli\u003ePack of 1\u003c\/li\u003e\n\u003cli\u003eItem weight: 0.08 kg (approx. 2.8 oz)\u003c\/li\u003e\n\u003cli\u003eItem dimensions: 8 x 6 x 25 cm (3.15 x 2.36 x 9.84 inches)\u003c\/li\u003e\n\u003cli\u003eColor: Red Violet\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46480993091783,"sku":null,"price":28.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B00E4LG4VA-schwarzkopf-igora-royal-permanent-hair-c-main_29f474ca-a608-46fc-92ec-189351d9f068.jpg?v=1777658199","url":"https:\/\/avelisse.co.uk\/products\/schwarzkopf-igora-royal-permanent-hair-color-0-89-red-violet-concentrate","provider":"Avelisse","version":"1.0","type":"link"}