{"product_id":"schwarzkopf-igora-royal-4-0-medium-brown-permanent-hair-color","title":"Schwarzkopf Igora Royal 4-0 Medium Brown Permanent Hair Color - Professional Salon Quality","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eSchwarzkopf Igora Royal 4-0 Medium Brown is a premium permanent hair color crafted for professionals and discerning home users. This 2.1 oz tube provides intense, true-to-tone color with exceptional gray coverage. The 4-0 shade is a natural medium brown, perfect for those seeking a classic, sophisticated look without unwanted red or gold undertones.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrue-to-Tone Color:\u003c\/strong\u003e The advanced pigment technology ensures that the color you see on the swatch is exactly what you get on your hair, eliminating guesswork.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUp to 100% Gray Coverage:\u003c\/strong\u003e Even stubborn gray hairs are completely covered, leaving a uniform, natural appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Lasting Vibrancy:\u003c\/strong\u003e The high-dose colorants penetrate deeply into the hair shaft, providing fade-resistant color that lasts for weeks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing Formula:\u003c\/strong\u003e Enriched with keratin and other conditioning agents, the formula leaves hair feeling soft, smooth, and healthy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional-Grade Quality:\u003c\/strong\u003e Trusted by salons worldwide, Igora Royal delivers consistent, reliable results every time.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor best results, mix the entire contents of the tube with the recommended developer (not included) in a non-metallic bowl. Apply to dry, unwashed hair, section by section. Process for 30-45 minutes at room temperature, then rinse thoroughly until water runs clear. Follow with a color-safe shampoo and conditioner. Always perform a patch test 48 hours before application.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis product is ideal for anyone looking to achieve a natural medium brown shade with excellent gray coverage. It is suitable for all hair types, including natural, color-treated, or resistant gray hair. Whether you're a professional stylist or a home color enthusiast, Igora Royal delivers salon-quality results.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eSchwarzkopf Professional has been a leader in hair color innovation for over a century. Igora Royal is renowned for its reliable performance, vibrant colors, and gentle formula. Choosing this product means investing in a brand that prioritizes hair health and color integrity. The 4-0 Medium Brown shade is a versatile, timeless choice that complements a wide range of skin tones.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eShade: 4-0 Medium Brown Natural\u003c\/li\u003e\n\u003cli\u003eSize: 2.1 fl. oz. (60 g)\u003c\/li\u003e\n\u003cli\u003eType: Permanent hair color\u003c\/li\u003e\n\u003cli\u003eWeight: 0.17 pounds\u003c\/li\u003e\n\u003cli\u003ePack Quantity: 1 tube\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46480404152519,"sku":null,"price":28.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B01N5MTXB9-schwarzkopf-igora-royal-4-0-medium-brown-main_ea17829a-da7f-47f0-bf23-402bd382cec0.jpg?v=1777651780","url":"https:\/\/avelisse.co.uk\/products\/schwarzkopf-igora-royal-4-0-medium-brown-permanent-hair-color","provider":"Avelisse","version":"1.0","type":"link"}