{"product_id":"salerm-biokera-fresh-violet-purple-shampoo-300-ml","title":"SALERM Biokera Fresh Violet Purple Shampoo - Toning Shampoo for Blonde, Gray, Highlighted, and Bleached Hair - Sulfate-Free \u0026 Paraben-Free - 300 ml","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eWelcome to the world of vibrant, salon-fresh color at home with SALERM Biokera Fresh Violet Purple Shampoo. This 300 ml (10.9 Fl Oz) toning shampoo is expertly formulated for those with blonde, gray, highlighted, or bleached hair. Whether you're a natural blonde or have undergone chemical lightening, this purple shampoo helps you maintain a cool, bright tone without the brassiness that often appears between salon visits. Free from sulfates and parabens, it respects your hair's health while delivering visible results.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eNeutralizes Brassiness:\u003c\/strong\u003e The violet pigments in this shampoo counteract unwanted yellow and orange tones, leaving your hair with a cooler, more neutral shade. Perfect for maintaining ash blonde, platinum, or silver hues.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEnhances Brightness:\u003c\/strong\u003e Regular use helps restore luminosity to dull, faded hair. Your color looks fresher and more vibrant with every wash.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eColor Maintenance:\u003c\/strong\u003e By toning as it cleanses, this shampoo extends the time between color treatments. Your salon-fresh look lasts longer, saving you time and money.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGentle Formula:\u003c\/strong\u003e Sulfate-free and paraben-free means no harsh stripping of natural oils or color. It's suitable for color-treated hair and sensitive scalps.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNourishing Ingredients:\u003c\/strong\u003e Enriched with biokera complex, it provides gentle care, leaving hair soft, manageable, and shiny.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor best results, follow these simple steps:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWet your hair thoroughly.\u003c\/li\u003e\n\u003cli\u003eApply an adequate amount of SALERM Biokera Fresh Violet Purple Shampoo to your palms and massage into your scalp and hair, focusing on areas with brassiness.\u003c\/li\u003e\n\u003cli\u003eLeave on for 3-5 minutes (adjust based on desired toning intensity). For stronger toning, you can leave it on up to 10 minutes, but avoid over-toning.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water.\u003c\/li\u003e\n\u003cli\u003eFollow with a conditioner or mask for optimal hydration.\u003c\/li\u003e\n\u003cli\u003eUse 1-3 times per week, depending on your hair's brassiness level and color goals.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis purple shampoo is ideal for anyone with:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNatural or dyed blonde hair\u003c\/li\u003e\n\u003cli\u003eGray or silver hair\u003c\/li\u003e\n\u003cli\u003eHighlighted, balayaged, or ombre hair\u003c\/li\u003e\n\u003cli\u003eBleached or platinum hair\u003c\/li\u003e\n\u003cli\u003eAny lightened hair that needs brassiness control\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIt is suitable for all hair types, including straight, wavy, curly, and coily textures. If you struggle with yellow or orange tones, this product is your go-to solution.\u003c\/p\u003e\u003ch2\u003eWhy Choose SALERM Biokera Fresh Violet Purple Shampoo?\u003c\/h2\u003e\u003cp\u003eIn a market full of purple shampoos, SALERM stands out for its commitment to gentle yet effective care. The sulfate-free formula ensures that your color and hair health are not compromised. Many purple shampoos can be drying, but Biokera Fresh Violet includes nourishing ingredients to maintain softness. Additionally, the 300 ml bottle offers great value, providing weeks of use. The brand's focus on professional-quality results at home means you can achieve salon-worthy toning without the salon price tag.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 300 ml (10.9 Fl Oz)\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 10.8 ounces\u003cbr\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e 3.0 x 2.0 x 6.0 inches\u003cbr\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e Yellow (bottle color; product is violet)\u003cbr\u003e\u003cstrong\u003eFree From:\u003c\/strong\u003e Sulfates, Parabens\u003cbr\u003e\u003cstrong\u003eSafe for:\u003c\/strong\u003e Color-treated, highlighted, bleached, and natural hair\u003c\/p\u003e\u003cp\u003eExperience the difference of a purple shampoo that truly delivers. Say goodbye to brassy, dull hair and hello to vibrant, bright locks with SALERM Biokera Fresh Violet Purple Shampoo.\u003c\/p\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46472855158983,"sku":null,"price":42.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B08Z2X97S1-salerm-purple-shampoo-for-blonde-gray-hi-main_2fb11d45-ef3e-40f9-8c09-8b496ce3114a.jpg?v=1777463027","url":"https:\/\/avelisse.co.uk\/products\/salerm-biokera-fresh-violet-purple-shampoo-300-ml","provider":"Avelisse","version":"1.0","type":"link"}