{"product_id":"rusk-deepshine-platinumx-shampoo-12-oz","title":"RUSK Deepshine PlatinumX Shampoo - Gentle Cleansing Brightening Color Boost for Platinum, Silver, Gray, White, and Blonde Hair (12 oz)","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eRUSK Deepshine PlatinumX Shampoo is a specialized hair care solution designed for those with platinum, silver, gray, white, and blonde hair. Formulated with a gentle cleansing base, it effectively removes impurities without stripping natural oils or fading color. The unique brightening complex helps neutralize unwanted yellow or brassy tones, revealing a cooler, brighter shade. This 12 oz bottle delivers professional-grade results at home, making it an essential part of your hair care routine.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Cleansing:\u003c\/strong\u003e Sulfate-free surfactants provide a mild yet effective clean, preserving hair's moisture balance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor Boost:\u003c\/strong\u003e Violet and blue pigments counteract brassiness, enhancing the luminosity of cool-toned hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightening Effect:\u003c\/strong\u003e Optical brighteners amplify shine and vibrancy for a salon-fresh look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing Formula:\u003c\/strong\u003e Enriched with proteins and conditioning agents to strengthen and smooth hair fibers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Quality:\u003c\/strong\u003e Developed by RUSK, a trusted brand in salon hair care.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply a generous amount to wet hair and massage gently into scalp and strands. Work into a rich lather, then rinse thoroughly. For best results, follow with RUSK Deepshine PlatinumX Conditioner. Use 2-3 times per week or as needed to maintain desired tone.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis shampoo is ideal for anyone with light-colored hair, including natural or color-treated platinum, silver, gray, white, and blonde shades. It is suitable for all hair types—straight, wavy, curly, or coily—and is gentle enough for daily use. Whether you embrace your natural gray or sport a bold platinum hue, this formula helps keep your color looking fresh and vibrant.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eRUSK Deepshine PlatinumX Shampoo stands out for its professional-grade performance and targeted benefits. Unlike generic shampoos, it specifically addresses the needs of light hair, combating brassiness and enhancing brightness. The gentle formula is safe for color-treated hair and helps prolong the life of your salon color. With consistent use, you can achieve a cooler, more luminous tone that turns heads. Plus, the 12 oz bottle offers great value without compromising quality.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 12 Fl Oz (355 mL)\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.5 pounds\u003cbr\u003e\u003cstrong\u003eDimensions:\u003c\/strong\u003e 2.0 x 2.0 x 8.63 inches\u003cbr\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e RUSK\u003cbr\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Shampoos\u003cbr\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Sulfate-free, color-safe, paraben-free\u003c\/p\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46500939727047,"sku":null,"price":36.21,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B079KMQW8L-rusk-deepshine-platinumx-shampoo-gentle--main_28dcaa41-37fa-43c2-b8a8-a0e11386703c.jpg?v=1777948026","url":"https:\/\/avelisse.co.uk\/products\/rusk-deepshine-platinumx-shampoo-12-oz","provider":"Avelisse","version":"1.0","type":"link"}