{"product_id":"redken-pliable-styling-paste-5oz","title":"Redken Pliable Styling Paste - Flexible Medium Hold for All Hair Types, 5 oz","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eRedken Pliable Styling Paste is a versatile hair product designed to provide flexible hold and natural-looking texture. Whether you're aiming for a messy, piece-y look or a sleek, defined style, this paste adapts to your needs. Formulated for all hair types, it adds lightweight moisture without weighing hair down, making it an essential addition to your daily styling routine.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible Medium Hold:\u003c\/strong\u003e Provides a firm yet pliable hold that allows you to reshape your style throughout the day. No stiff or crunchy feel—just natural movement and control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight Texture:\u003c\/strong\u003e Adds definition and separation without heavy buildup. Creates a matte finish that enhances your hair's natural texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisture-Rich Formula:\u003c\/strong\u003e Infused with conditioning agents to keep hair hydrated and healthy-looking. Prevents dryness often associated with styling products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll Hair Types:\u003c\/strong\u003e Suitable for straight, wavy, curly, and coily hair. Works on short to medium-length styles, as well as longer hair for texture and hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy Application:\u003c\/strong\u003e Smooth, spreadable consistency that blends evenly. Washes out easily with shampoo, leaving no residue.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor best results, start with dry or slightly damp hair. Scoop a small amount (about a fingertip) of the paste and rub it between your palms to warm it up. Apply evenly through your hair, focusing on the mid-lengths and ends for texture, or work through the roots for volume and lift. Style as desired—use your fingers for a tousled look or a comb for a more polished finish. You can rework the style throughout the day by simply running your fingers through your hair. For additional hold, layer more product as needed.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis styling paste is ideal for anyone seeking a flexible, natural-looking hold without the stiffness of gels or waxes. It's perfect for men and women who want to create effortless, textured styles—from messy bedhead to defined curls. Whether you have fine hair that needs lightweight volume or thick hair that needs taming, Redken Pliable Styling Paste delivers reliable results. Stylists and at-home users alike will appreciate its versatility and easy washout.\u003c\/p\u003e\u003ch2\u003eWhy Choose Redken Pliable Styling Paste?\u003c\/h2\u003e\u003cp\u003eRedken is a trusted professional hair care brand known for innovative, high-performance products. This styling paste stands out for its unique balance of hold and flexibility. Unlike many pastes that become stiff or greasy, Redken's formula remains pliable and clean. The addition of moisturizing ingredients ensures your hair stays healthy and shiny, not dry or brittle. Plus, its medium hold is perfect for everyday wear—strong enough to keep your style in place, yet flexible enough to allow natural movement. Whether you're a styling novice or a seasoned pro, this paste makes it easy to achieve salon-quality looks at home.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 5 oz (142 g)\u003c\/li\u003e\n\u003cli\u003eItem Weight: 7.1 ounces\u003c\/li\u003e\n\u003cli\u003eDimensions: 2.9 x 2.9 x 2.9 inches\u003c\/li\u003e\n\u003cli\u003eHold Level: Medium\u003c\/li\u003e\n\u003cli\u003eFinish: Matte\u003c\/li\u003e\n\u003cli\u003eFormulation: Paste\u003c\/li\u003e\n\u003cli\u003eHair Type: All\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUpgrade your styling routine with Redken Pliable Styling Paste—the flexible solution for effortless, touchable style.\u003c\/p\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46463658164423,"sku":null,"price":48.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B00IYYWXYA-redken-pliable-styling-paste-with-flexib-main_3eed5f1b-4ad3-447b-94ca-59aff5e9e604.jpg?v=1777886416","url":"https:\/\/avelisse.co.uk\/products\/redken-pliable-styling-paste-5oz","provider":"Avelisse","version":"1.0","type":"link"}