{"product_id":"pureology-style-protect-mess-it-up-texture-paste","title":"Pureology Style + Protect Mess It Up Texture Paste for Color-Treated Hair – Medium Hold, Shine, Sulfate-Free \u0026 Vegan, 3.4 oz","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003ePureology Style + Protect Mess It Up Texture Paste is a versatile styling product crafted specifically for color-treated hair. Whether you're aiming for a messy bedhead look or a refined textured finish, this paste provides a flexible medium hold that keeps your style in place without weighing hair down. Enriched with Pureology's exclusive Antifade Complex®, it helps protect your color investment while adding a healthy sheen. The sulfate-free, vegan formula is gentle on hair and the environment, making it a conscientious choice for the modern stylist.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium Hold with Natural Shine:\u003c\/strong\u003e Provides just enough control to shape and define while leaving a luminous, healthy-looking finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor-Safe Formula:\u003c\/strong\u003e Contains Pureology's Antifade Complex® to help preserve color vibrancy and prevent fading.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-Free \u0026amp; Vegan:\u003c\/strong\u003e Free from harsh sulfates and animal-derived ingredients; 100% vegan and cruelty-free.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffortless Texture:\u003c\/strong\u003e Creates piecey, matte texture that can be easily restyled throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Greasy Feel:\u003c\/strong\u003e Lightweight formula won't leave hair greasy or sticky; rinses out easily.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eStart with clean, dry or slightly damp hair. Scoop a small amount of paste (about a pea-size) and rub between palms to warm and emulsify. Apply evenly through mid-lengths and ends, focusing on areas where you want more definition or texture. For a tousled look, scrunch hair gently; for more structure, twist sections. Style as desired. The paste can be reapplied throughout the day to refresh your style.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis product is ideal for anyone with color-treated hair who wants to add texture and hold without compromising their color. It suits all hair types, from fine to thick, and works best on short to medium lengths where texture is desired. Perfect for those who love a casual, undone aesthetic or need a versatile product for both everyday and special occasions.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003ePureology is a trusted brand in professional haircare, known for its commitment to color protection and sustainability. Mess It Up Texture Paste stands out for its ability to deliver salon-quality results at home. Unlike many texturizing products, it won't dry out hair or cause buildup. Its sulfate-free, vegan formulation aligns with clean beauty standards, making it a smart choice for eco-conscious consumers. Plus, the medium hold ensures your style stays put without feeling stiff or crunchy.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 3.4 fl oz (100 ml)\u003c\/li\u003e\n\u003cli\u003eDimensions: 2.795 x 2.795 x 1.772 inches\u003c\/li\u003e\n\u003cli\u003eColor: Beige (paste)\u003c\/li\u003e\n\u003cli\u003eCategory: Putties \/ Hair Styling Agent\u003c\/li\u003e\n\u003cli\u003eBrand: Pureology\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eExperience the perfect balance of texture and care with Pureology Style + Protect Mess It Up Texture Paste – your go-to for effortlessly chic, color-protected hair.\u003c\/p\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46511358279879,"sku":null,"price":55.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B08999ZPGF-pureology-style-protect-mess-it-up-textu-main_7ecd30e2-d75d-4bea-87f0-82cf8e9db7d5.jpg?v=1778075707","url":"https:\/\/avelisse.co.uk\/products\/pureology-style-protect-mess-it-up-texture-paste","provider":"Avelisse","version":"1.0","type":"link"}