{"product_id":"pur-minerals-big-look-mascara-black","title":"PÜR MINERALS Big Look Mascara in Black – Volumizing \u0026 Lengthening Lash Mascara for Longer, Fuller, Softer Lashes | Cruelty-Free \u0026 Vegan","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003ePÜR MINERALS Big Look Mascara in Black is a high-performance volumizing and lengthening lash mascara designed to give you longer, fuller, and softer lashes. Infused with mineral pigments and conditioning ingredients, this mascara delivers a bold, dramatic look without weighing lashes down. The innovative formula glides on smoothly, coating each lash from root to tip for instant volume and length. Whether you're heading to the office or a night out, this mascara provides all-day wear with a comfortable, flexible finish.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVolumizing \u0026amp; Lengthening:\u003c\/strong\u003e The unique fiber-infused formula adds both volume and length, creating the illusion of bigger, more beautiful lashes. The mascara builds up easily without clumping, so you can layer for your desired intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft, Flexible Lashes:\u003c\/strong\u003e Unlike some mascaras that leave lashes stiff and brittle, PÜR MINERALS Big Look Mascara conditions lashes, leaving them soft and supple. The formula includes natural waxes and mineral oils that help maintain lash flexibility.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan \u0026amp; Cruelty-Free:\u003c\/strong\u003e Proudly vegan and never tested on animals, this mascara aligns with ethical beauty standards. It contains no animal-derived ingredients, making it a responsible choice for conscious consumers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRich Black Pigment:\u003c\/strong\u003e The deep black shade provides intense color payoff that lasts all day. The pigment is finely milled for a smooth, even application without flaking or smudging.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy Application:\u003c\/strong\u003e The precision brush separates and coats each lash evenly, preventing clumps and ensuring a natural yet dramatic look. The brush design helps reach even the tiniest lashes at the corners.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor best results, start with clean, dry lashes. Remove any residual makeup or oils. Hold the wand horizontally and wiggle it at the base of your lashes, then sweep upward to the tips. For added volume, allow the first coat to dry for a few seconds before applying a second coat. Use the tip of the wand to define lower lashes. To remove, use a gentle eye makeup remover or micellar water. Avoid rubbing vigorously to prevent lash damage.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis mascara is ideal for anyone seeking a dramatic yet natural-looking lash enhancement. It suits all lash types, including straight, short, or sparse lashes. Perfect for daily wear or special occasions, it works well for those who prefer a cruelty-free and vegan beauty routine. Sensitive eyes and contact lens wearers can also enjoy this gentle formula, as it is ophthalmologist-tested and fragrance-free.\u003c\/p\u003e\u003ch2\u003eWhy Choose PÜR MINERALS Big Look Mascara?\u003c\/h2\u003e\u003cp\u003ePÜR MINERALS is a trusted brand in mineral cosmetics, known for combining performance with skin-loving ingredients. This mascara stands out for its ability to deliver both volume and length without the typical drawbacks of heavy, clumpy formulas. The commitment to vegan and cruelty-free practices ensures you can enhance your look with a clear conscience. Plus, the conditioning formula helps maintain lash health over time. When you choose PÜR MINERALS Big Look Mascara, you're investing in a product that prioritizes both beauty and integrity.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 1 Count (Pack of 1)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.2 grams\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.75 x 0.75 x 5.375 inches\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Black\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormula:\u003c\/strong\u003e Vegan, Cruelty-Free, Mineral-based\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eExperience the difference of a mascara that delivers on its promises. Add PÜR MINERALS Big Look Mascara to your daily beauty arsenal and enjoy lashes that look and feel amazing.\u003c\/p\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46501011423431,"sku":null,"price":39.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B00IDAHA7U-pr-minerals-big-look-mascara-in-black-vo-main_4fb716b6-4a64-4c39-a124-90e15eaeb1bc.jpg?v=1777948899","url":"https:\/\/avelisse.co.uk\/products\/pur-minerals-big-look-mascara-black","provider":"Avelisse","version":"1.0","type":"link"}