{"product_id":"phyto-purple-no-yellow-shampoo-sulfate-free","title":"PHYTO PURPLE No Yellow Shampoo - Sulfate Free for Gray, White, and Bleached Blonde Hair - 8.45 fl oz","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003ePHYTO PURPLE No Yellow Shampoo is a specialized purple shampoo designed to neutralize yellow and brassy tones in gray, white, and bleached blonde hair. Formulated with natural plant extracts, this sulfate-free shampoo gently cleanses while depositing violet pigments that counteract warmth, restoring cool, bright tones. Ideal for maintaining salon-fresh color between visits, it leaves hair soft, shiny, and healthy-looking.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-Free Formula:\u003c\/strong\u003e Gentle cleansing without stripping natural oils, suitable for color-treated and sensitive scalps.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurple Pigments:\u003c\/strong\u003e Violet molecules neutralize yellow and brassy undertones, enhancing the brightness of gray, white, and blonde hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Plant Extracts:\u003c\/strong\u003e Enriched with botanical ingredients that nourish and protect hair, promoting elasticity and shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor-Safe:\u003c\/strong\u003e Helps preserve color vibrancy by reducing unwanted warmth, extending the life of your color treatment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003epH-Balanced:\u003c\/strong\u003e Maintains the natural pH of hair and scalp, preventing dryness and irritation.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply PHYTO PURPLE No Yellow Shampoo to wet hair, massaging gently into a lather. Leave on for 2-3 minutes to allow the purple pigments to work. Rinse thoroughly. For best results, use 1-2 times per week or as needed to maintain cool tones. Follow with a conditioner or mask for added moisture.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis shampoo is ideal for anyone with gray, white, silver, bleached blonde, or highlighted hair who wants to eliminate yellow or brassy tones. It is also suitable for natural blondes looking to maintain brightness. Because it is sulfate-free, it is gentle enough for color-treated hair and sensitive scalps.\u003c\/p\u003e\u003ch2\u003eWhy Choose PHYTO PURPLE No Yellow Shampoo?\u003c\/h2\u003e\u003cp\u003ePHYTO is a French brand with decades of expertise in plant-based haircare. This shampoo combines effective toning with gentle cleansing, making it a superior choice for maintaining cool, vibrant hair. Unlike harsh alternatives, it relies on natural extracts and avoids sulfates, parabens, and artificial colors. The result is hair that looks and feels healthier, with a luminous, natural shine.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 8.45 fl oz (250 ml)\u003c\/li\u003e\n\u003cli\u003eWeight: 0.257 kg\u003c\/li\u003e\n\u003cli\u003eDimensions: 71 x 35 x 160 mm\u003c\/li\u003e\n\u003cli\u003eColor: Purple (pigmented)\u003c\/li\u003e\n\u003cli\u003eFragrance: Fresh, botanical scent\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eExperience the difference of a plant-powered purple shampoo that cares for your hair while keeping it beautifully toned. Add PHYTO PURPLE No Yellow Shampoo to your hair care routine today.\u003c\/p\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46514922488007,"sku":null,"price":46.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B0C62KHNY8-phyto-purple-no-yellow-shampoo-sulfate-f-main_a03fec2a-4f0c-47d9-b765-1e7005c99ff1.jpg?v=1778124285","url":"https:\/\/avelisse.co.uk\/products\/phyto-purple-no-yellow-shampoo-sulfate-free","provider":"Avelisse","version":"1.0","type":"link"}