{"product_id":"ouai-fine-to-medium-hair-treatment-masque","title":"OUAI Fine to Medium Hair Treatment Masque - Hydrating Hair Mask with Shea Butter, Keratin \u0026 Panthenol - Repair, Shine \u0026 Moisture (3.4 oz)","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eGive your fine to medium hair the intensive care it deserves with the OUAI Fine to Medium Hair Treatment Masque. This luxurious mask is expertly formulated to repair, hydrate, and restore shine without weighing hair down. Enriched with shea butter, keratin, and panthenol, it penetrates deep into the hair shaft to strengthen from within while locking in moisture. Free from parabens, phthalates, and sulfates, this gentle yet powerful masque is suitable for all hair types, especially fine to medium textures that need a moisture boost without heaviness.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Repair \u0026amp; Strengthening:\u003c\/strong\u003e Keratin, a key structural protein, helps rebuild damaged hair fibers, reducing breakage and split ends. Panthenol (pro-vitamin B5) penetrates the hair cortex to improve elasticity and resilience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense Hydration:\u003c\/strong\u003e Shea butter is rich in fatty acids and vitamins, providing deep moisture that softens and smooths the hair cuticle. This helps combat dryness and frizz while enhancing natural shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight Formula:\u003c\/strong\u003e Specifically designed for fine to medium hair, this mask delivers rich nourishment without leaving residue or causing limpness. Hair feels bouncy, voluminous, and full of life.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean Beauty:\u003c\/strong\u003e OUAI is committed to clean ingredients. This masque is paraben-free, phthalate-free, and sulfate-free, making it safe for color-treated and chemically processed hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalon-Quality Results:\u003c\/strong\u003e Enjoy professional-grade hair care at home. The mask improves manageability, reduces tangles, and leaves hair silky smooth with a luminous glow.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor best results, use the OUAI Treatment Masque once or twice a week in place of your regular conditioner. Start with clean, damp hair. Apply a generous amount from mid-lengths to ends, focusing on the driest areas. Gently detangle with a wide-tooth comb and leave on for 5–10 minutes. Rinse thoroughly with cool water to seal the cuticle and maximize shine. For an extra boost, use a shower cap and allow the mask to penetrate for 15–20 minutes.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis masque is ideal for anyone with fine to medium hair seeking repair, hydration, and shine. It is particularly beneficial for:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDry or dehydrated hair due to heat styling, coloring, or environmental factors.\u003c\/li\u003e\n\u003cli\u003eDamaged hair from over-processing or chemical treatments.\u003c\/li\u003e\n\u003cli\u003eColor-treated hair needing gentle, sulfate-free care.\u003c\/li\u003e\n\u003cli\u003eCurly or wavy hair that requires moisture without weight.\u003c\/li\u003e\n\u003cli\u003eLow porosity hair that struggles to absorb heavy products.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Choose OUAI?\u003c\/h2\u003e\u003cp\u003eOUAI is a professional haircare brand founded by celebrity stylist Jen Atkin. Known for its innovative, inclusive approach, OUAI products are designed to deliver salon results with ease. The Fine to Medium Hair Treatment Masque reflects the brand’s commitment to quality: it is cruelty-free, sustainably packaged, and made with thoughtfully sourced ingredients. By choosing OUAI, you invest in hair that looks and feels healthier, with a radiant finish that lasts.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 3.4 oz (100 ml)\u003c\/li\u003e\n\u003cli\u003eItem Weight: 0.26 pounds\u003c\/li\u003e\n\u003cli\u003eDimensions: 2.8 x 2.8 x 1.9 inches\u003c\/li\u003e\n\u003cli\u003eForm: Creamy masque\u003c\/li\u003e\n\u003cli\u003eKey Ingredients: Shea Butter, Keratin, Panthenol\u003c\/li\u003e\n\u003cli\u003eFree From: Parabens, Phthalates, Sulfates\u003c\/li\u003e\n\u003cli\u003eSuitable For: Fine to medium hair types\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46488097751239,"sku":null,"price":42.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B0DJ1BLB4F-ouai-fine-to-medium-hair-treatment-masqu-main_8856eb15-b932-4c57-a105-58d6cdc759a0.jpg?v=1777819720","url":"https:\/\/avelisse.co.uk\/products\/ouai-fine-to-medium-hair-treatment-masque","provider":"Avelisse","version":"1.0","type":"link"}