{"product_id":"oribe-bright-blonde-essential-priming-serum-3-4-fl-oz","title":"ORIBE Bright Blonde Essential Priming Serum - 3.4 fl oz","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eTransform your blonde hair care routine with the ORIBE Bright Blonde Essential Priming Serum. This 3.4 fl oz serum is expertly formulated to prime your hair before styling, creating the perfect foundation for any look. Whether you're a natural blonde, highlighted, or color-treated, this serum helps neutralize unwanted warm tones and enhances the natural brilliance of your blonde. ORIBE, a brand synonymous with luxury and performance, delivers a product that not only protects but also elevates your hair's appearance and health.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrassiness Neutralization:\u003c\/strong\u003e The violet-toned formula counteracts yellow and orange undertones, keeping your blonde cool and vibrant.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight Priming:\u003c\/strong\u003e The non-greasy, fast-absorbing serum primes hair without weighing it down, making it ideal for all hair types.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeat Protection:\u003c\/strong\u003e Helps shield hair from heat styling tools up to 450°F, reducing damage and preserving color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor-Safe Formula:\u003c\/strong\u003e Free from parabens, sulfates, and phthalates, ensuring your color lasts longer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Shine:\u003c\/strong\u003e Infused with ingredients that boost natural luster, leaving hair glossy and healthy-looking.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply 2-3 pumps of the ORIBE Bright Blonde Essential Priming Serum to clean, damp hair. Distribute evenly from mid-lengths to ends, focusing on areas prone to brassiness. For best results, follow with your favorite ORIBE styling products. Use before blow-drying or heat styling to maximize protection and shine. Can also be used on dry hair for a quick refresh and added gloss.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis serum is designed for anyone with blonde, highlighted, or silver hair who wants to maintain a cool, bright tone and protect their hair from daily styling stressors. It is suitable for all hair textures and types, from fine to thick, and is especially beneficial for those who frequently use heat tools or color their hair.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eORIBE is a leader in luxury hair care, known for its innovative formulas and commitment to quality. The Bright Blonde Essential Priming Serum stands out for its dual-action priming and toning capabilities, saving you time and effort. Unlike multi-step treatments, this serum combines priming, protection, and color correction in one easy step. Its lightweight feel ensures that your hair remains bouncy and voluminous, not limp or greasy. Plus, the elegant packaging and signature ORIBE scent elevate your daily routine into a spa-like experience.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 3.4 fl oz (100 ml)\u003c\/li\u003e\n\u003cli\u003eItem Weight: 0.32 lbs\u003c\/li\u003e\n\u003cli\u003eDimensions: 2.03 x 1.41 x 5.17 inches\u003c\/li\u003e\n\u003cli\u003eColor: Red (packaging)\u003c\/li\u003e\n\u003cli\u003eBrand: ORIBE\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46517011022023,"sku":null,"price":67.17,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B08XXVGFVP-oribe-bright-blonde-essential-priming-se-main_4fae76c0-88fd-413f-a24f-c263eacfb9c9.jpg?v=1778146658","url":"https:\/\/avelisse.co.uk\/products\/oribe-bright-blonde-essential-priming-serum-3-4-fl-oz","provider":"Avelisse","version":"1.0","type":"link"}