{"product_id":"ogx-ever-straight-brazilian-keratin-therapy-shampoo-13-fl-oz","title":"OGX Ever Straight Brazilian Keratin Therapy Shampoo, 13 fl oz – Smoothing \u0026 Frizz Control","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eDiscover the power of Brazilian keratin therapy in a bottle with OGX Ever Straight Brazilian Keratin Therapy Shampoo. Formulated with a unique blend of keratin proteins, coconut oil, and avocado oil, this shampoo works to smooth and strengthen each strand, reducing frizz and promoting a sleek, straight appearance. Designed for daily use, it gently cleanses without sulfates, helping to preserve your hair's natural moisture balance while delivering salon-quality results at home.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeratin-Infused Formula:\u003c\/strong\u003e Keratin proteins penetrate the hair shaft to help repair damage, strengthen strands, and improve elasticity, resulting in healthier-looking hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrizz Control:\u003c\/strong\u003e The smoothing properties of coconut and avocado oils help tame flyaways and reduce humidity-induced frizz, leaving hair sleek and polished.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-Free Cleansing:\u003c\/strong\u003e Gentle enough for daily use, this shampoo cleanses without stripping natural oils, making it suitable for color-treated and chemically processed hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrazilian Keratin Therapy Inspired:\u003c\/strong\u003e Inspired by professional keratin treatments, this shampoo helps extend the life of straightening styles and reduces the need for heat styling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePleasant Fragrance:\u003c\/strong\u003e A light, fresh scent that lingers without being overpowering, enhancing your shower experience.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply a generous amount of OGX Ever Straight Shampoo to wet hair. Gently massage into scalp and work through to ends, creating a rich lather. Rinse thoroughly. For best results, follow with OGX Ever Straight Brazilian Keratin Therapy Conditioner. Use regularly as part of your hair care routine to maintain smooth, manageable hair.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis shampoo is ideal for anyone seeking to reduce frizz, add shine, and achieve a smoother texture. It's perfect for those with wavy, curly, or coarse hair who want to embrace a straighter look, as well as for individuals with chemically straightened or relaxed hair. Suitable for all hair types, including color-treated and keratin-treated hair.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eOGX is a trusted brand known for using natural-inspired ingredients and innovative formulas. This shampoo combines the benefits of keratin therapy with the nourishing power of coconut and avocado oils, offering a gentle yet effective solution for frizz control. Unlike harsh shampoos, it cleanses without sulfates, preserving your hair's health and color. Plus, it's free from parabens and phthalates, making it a conscious choice for your hair care routine. With regular use, you'll notice softer, shinier, and more manageable hair that looks like you just stepped out of the salon.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 13 fl oz (384 ml)\u003c\/li\u003e\n\u003cli\u003eItem Weight: 0.98 pounds\u003c\/li\u003e\n\u003cli\u003eItem Dimensions: 1.95 x 3.91 x 6.00 inches\u003c\/li\u003e\n\u003cli\u003ePack of 1\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eExperience the transformation with OGX Ever Straight Brazilian Keratin Therapy Shampoo – your daily step towards beautifully smooth hair.\u003c\/p\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46479622471879,"sku":null,"price":25.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B01AKGR65A-organix-ever-straight-brazilian-keratin--main_dfad33f3-8b9d-42fa-a1f0-a23a47a8099f.jpg?v=1777636760","url":"https:\/\/avelisse.co.uk\/products\/ogx-ever-straight-brazilian-keratin-therapy-shampoo-13-fl-oz","provider":"Avelisse","version":"1.0","type":"link"}