{"product_id":"maybelline-full-n-soft-washable-mascara-very-black","title":"Maybelline New York Full 'N Soft Washable Mascara, Very Black - 0.28 Fl Oz","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eMaybelline New York Full 'N Soft Washable Mascara is a classic favorite for those who desire natural-looking volume without stiffness or clumps. The unique formula glides on smoothly, separating and defining each lash while building full, soft lashes. Available in Very Black, this mascara provides intense color that enhances your eyes for a wide-awake look. Best of all, it's washable – no harsh removers needed, just soap and water.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull, Soft Lashes:\u003c\/strong\u003e The innovative formula adds volume without weighing lashes down, leaving them feeling soft and flexible.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClump-Free Application:\u003c\/strong\u003e The precision brush separates each lash to prevent clumping, ensuring a natural finish every time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuildable Coverage:\u003c\/strong\u003e Layer for more drama – from a subtle daytime look to a more intense evening effect.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWashable Formula:\u003c\/strong\u003e Easily removes with warm water and gentle cleanser, making it ideal for sensitive eyes or contact lens wearers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVery Black Shade:\u003c\/strong\u003e Delivers deep, intense black pigment that makes lashes stand out.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor best results, start by curling your lashes. Hold the wand horizontally and wiggle from the base of your lashes to the tips. Apply one coat for a natural look, or build additional coats for more volume. Allow each coat to dry briefly between applications. To remove, simply wash your face with your regular cleanser – no rubbing required.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis mascara is perfect for anyone seeking a natural, everyday lash look that doesn't sacrifice volume. Ideal for those with sensitive eyes or who prefer a gentle, washable formula. Great for both makeup beginners and enthusiasts who want reliable, clump-free lashes without the hassle of waterproof removal.\u003c\/p\u003e\u003ch2\u003eWhy Choose Maybelline Full 'N Soft?\u003c\/h2\u003e\u003cp\u003eMaybelline New York is a trusted brand in cosmetics, known for high-quality, accessible products. Full 'N Soft has been a staple for years because it delivers on its promise: full, soft lashes that feel like nothing. The washable formula is gentle yet effective, making it a go-to for daily use. Whether you're heading to the office or out for a casual day, this mascara enhances your natural beauty effortlessly.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 0.28 Fl Oz (Pack of 1)\u003c\/li\u003e\n\u003cli\u003eColor: Very Black\u003c\/li\u003e\n\u003cli\u003eWeight: 0.03 pounds\u003c\/li\u003e\n\u003cli\u003eDimensions: 0.688 x 2.75 x 5.688 inches\u003c\/li\u003e\n\u003cli\u003eFormula: Washable, not waterproof\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46477353124039,"sku":null,"price":27.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B0000536M2-maybelline-new-york-full-n-soft-washable-main_e6f1e994-e8cc-46ad-844e-cd0df9b0eb15.jpg?v=1777580488","url":"https:\/\/avelisse.co.uk\/products\/maybelline-full-n-soft-washable-mascara-very-black","provider":"Avelisse","version":"1.0","type":"link"}