{"product_id":"matrix-high-amplify-volumizing-shampoo-33-8-oz","title":"Matrix High Amplify Volumizing Shampoo - Instant Lifts and Cleanses Hair For Volume \u0026 Strength, Lightweight \u0026 Silicone-Free Formula, Boost Structure in Fine, Thin \u0026 Limp Hair With Protein, 33.8 Fl Oz","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eMatrix High Amplify Volumizing Shampoo is specially designed for those with fine, thin, or limp hair who crave instant volume and lasting body. This professional-grade shampoo gently cleanses while infusing hair with protein to strengthen and add structure. The lightweight, silicone-free formula won't weigh hair down, making it ideal for daily use. With a generous 33.8 fl oz size, you get long-lasting volume-boosting power.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstant Volume Lift:\u003c\/strong\u003e Formulated to lift hair at the roots, creating fullness and bounce from the very first wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthens with Protein:\u003c\/strong\u003e Infused with protein to reinforce hair structure, reducing breakage and improving resilience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilicone-Free \u0026amp; Lightweight:\u003c\/strong\u003e No heavy silicones means no buildup—just pure volume that lasts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Cleansing:\u003c\/strong\u003e Effectively removes dirt and oil without stripping natural moisture, suitable for daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Results at Home:\u003c\/strong\u003e Salon-quality formula trusted by stylists for over 40 years.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply a generous amount to wet hair, massaging gently into the scalp and working through to the ends. Rinse thoroughly. For best results, follow with Matrix High Amplify Conditioner or Volumizing Spray. Use as often as needed—its gentle formula is safe for color-treated hair.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis shampoo is perfect for anyone with fine, thin, or limp hair seeking more volume and body. It's also great for those who want to avoid heavy silicones and prefer a protein-enriched formula. Suitable for all hair types, especially straight to wavy textures that tend to fall flat.\u003c\/p\u003e\u003ch2\u003eWhy Choose Matrix High Amplify?\u003c\/h2\u003e\u003cp\u003eMatrix is a trusted professional haircare brand used in salons worldwide. The High Amplify line is specifically engineered to address the unique needs of fine hair, delivering visible volume without sacrificing health. Unlike drugstore volumizing shampoos, this formula uses advanced protein technology to strengthen from within. Plus, the silicone-free approach ensures your hair stays light and bouncy wash after wash.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 33.8 fl oz (1 liter)\u003c\/li\u003e\n\u003cli\u003eWeight: 1050 grams\u003c\/li\u003e\n\u003cli\u003eDimensions: 3 x 3 x 9.6 inches\u003c\/li\u003e\n\u003cli\u003eColor: Blue\u003c\/li\u003e\n\u003cli\u003ePack of 1\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46463700435143,"sku":null,"price":69.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B019SDPN5G-matrix-high-amplify-volumizing-shampoo-i-main_cd40867c-ecc8-448c-948c-6236a2c7a4f9.jpg?v=1777888549","url":"https:\/\/avelisse.co.uk\/products\/matrix-high-amplify-volumizing-shampoo-33-8-oz","provider":"Avelisse","version":"1.0","type":"link"}