{"product_id":"loreal-professionnel-paris-color-depositing-purple-shampoo","title":"L'Oréal Professionnel Paris Color Depositing Purple Shampoo - Neutralizes Unwanted Yellow Tones for Blonde, Bleached, White \u0026 Gray Hair, 16.9 Fl Oz","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eL'Oréal Professionnel Paris Color Depositing Purple Shampoo is a professional-grade toning shampoo designed to neutralize unwanted yellow and brassy tones in natural, color-treated, bleached, white, and blonde hair. Infused with highly concentrated purple pigments, this shampoo works to counteract warmth, leaving hair with a cool, radiant finish. Whether you're maintaining a platinum blonde, silver, or highlighted look, this shampoo helps preserve color vibrancy and extend the life of your salon treatment.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor Depositing Formula:\u003c\/strong\u003e Purple pigments deposit onto the hair to neutralize yellow and orange undertones, enhancing cool tones and reducing brassiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Cleansing:\u003c\/strong\u003e A mild surfactant system cleanses without stripping natural oils or color, making it suitable for frequent use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Quality:\u003c\/strong\u003e Developed by L'Oréal Professionnel Paris, a trusted brand in salons worldwide, ensuring reliable results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Use:\u003c\/strong\u003e Effective on natural blonde, bleached, platinum, silver, white, and gray hair, as well as color-treated or highlighted hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLarge 16.9 Fl Oz Size:\u003c\/strong\u003e Generous bottle provides long-lasting value for regular maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor best results, use this purple shampoo 1-3 times per week, or as needed to combat brassiness. Apply to wet hair, lather thoroughly, and leave on for 2-5 minutes depending on desired toning intensity. Rinse thoroughly and follow with a conditioner or treatment. For very yellow or brassy hair, you may leave the shampoo on for up to 10 minutes. Always perform a strand test to determine the optimal processing time for your hair.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis shampoo is ideal for anyone with blonde, bleached, white, gray, or silver hair who wants to maintain a cool, vibrant tone and eliminate unwanted warm hues. It is also suitable for those with color-treated or highlighted hair looking to refresh their color between salon visits. Whether you have natural or chemically processed hair, this product helps keep your shade true and luminous.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eL'Oréal Professionnel Paris is a leader in professional hair care, trusted by stylists and consumers alike. This purple shampoo delivers salon-quality results at home, saving you time and money on frequent toning appointments. The concentrated pigment formula ensures effective brassiness correction without over-toning or drying out the hair. With its gentle cleansing base, it maintains hair health while enhancing color. Choose this product for reliable, consistent performance that keeps your blonde, white, or gray hair looking its best.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cp\u003eSize: 16.9 Fl Oz (500 mL). Dimensions: 7.45 cm x 7.45 cm x 19.086 cm. Weight: 16.9 ounces. This product is designed for professional and consumer use. For external use only. Avoid contact with eyes. Keep out of reach of children.\u003c\/p\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46463717703879,"sku":null,"price":66.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B09C5XQPCS-loral-professionnel-paris-color-depositi-main_35d53b4c-6abf-44d8-951e-9724b7593e22.jpg?v=1777889356","url":"https:\/\/avelisse.co.uk\/products\/loreal-professionnel-paris-color-depositing-purple-shampoo","provider":"Avelisse","version":"1.0","type":"link"}