{"product_id":"loma-fiber-putty-3-ounce","title":"LOMA Fiber Putty 3 Ounce – White, Strong Hold Hair Styling Putty","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eLOMA Fiber Putty is a professional-grade styling product designed to give you maximum control and a natural-looking finish. This 3-ounce tub of white putty provides a strong, flexible hold that lasts all day without weighing hair down or leaving it greasy. Unlike many other putties, LOMA Fiber Putty is formulated to add texture and separation, making it perfect for creating messy, piecey styles or defining curls and waves.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong, Pliable Hold:\u003c\/strong\u003e The unique fiber-rich formula locks your style in place while allowing you to restyle throughout the day without stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Matte Finish:\u003c\/strong\u003e No shine or gloss – just a clean, natural look that enhances your hair’s texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight Feel:\u003c\/strong\u003e Despite its strong hold, the putty feels light on hair, never heavy or sticky.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Styling:\u003c\/strong\u003e Works well for short to medium lengths, from spiky looks to tousled waves.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to Apply:\u003c\/strong\u003e Simply warm a small amount between your palms and work through damp or dry hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eStart with a small amount (about a dime-size) and rub it between your palms until it becomes slightly warm and pliable. Apply evenly through towel-dried or dry hair, focusing on the areas where you want the most definition and hold. For a more textured look, use your fingers to twist or separate sections. You can layer more product for extra hold or definition.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eLOMA Fiber Putty is ideal for men and women with short to medium hair who want a strong, natural-looking hold. It is particularly suited for those with fine to normal hair who need volume and texture without heavy product buildup. Stylists and barbers also favor it for its reliable performance and versatility.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eLOMA is a trusted brand in professional hair care, known for high-quality, salon-grade products. This fiber putty stands out because it combines a strong hold with a lightweight, matte finish – a rare combination. Whether you are going for a casual, messy look or a more structured style, this putty delivers consistent results. The 3-ounce size is travel-friendly and long-lasting, making it a great value for daily use.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 3 Fl Oz (Pack of 1)\u003c\/li\u003e\n\u003cli\u003eColor: White\u003c\/li\u003e\n\u003cli\u003eWeight: 0.18 pounds\u003c\/li\u003e\n\u003cli\u003eDimensions: 3.0 x 3.0 x 2.5 inches\u003c\/li\u003e\n\u003cli\u003eBrand: Loma\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46501945344199,"sku":null,"price":42.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B00BBMPLJQ-loma-fiber-putty-3-ounce-main_357893af-9316-4f65-afbb-73799e8504a1.jpg?v=1777954977","url":"https:\/\/avelisse.co.uk\/products\/loma-fiber-putty-3-ounce","provider":"Avelisse","version":"1.0","type":"link"}