{"product_id":"lockharts-classic-matte-clay","title":"Lockhart’s Classic Matte Clay - Handcrafted Pomade For Men - Medium\/Firm Hold, Natural Matte Finish - Made With Kaolin \u0026 Beeswax (3.4 oz)","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eLockhart’s Classic Matte Clay is a handcrafted styling clay designed for men who demand a reliable, natural-looking hold. Made in small batches with high-quality ingredients, this clay provides a medium\/firm hold that keeps your hair in place without stiffness or shine. The matte finish ensures a natural, textured appearance, making it ideal for both casual and professional settings.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium\/Firm Hold:\u003c\/strong\u003e Provides excellent control and all-day hold without weighing hair down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Matte Finish:\u003c\/strong\u003e No greasy or shiny residue—just a clean, natural look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandcrafted Quality:\u003c\/strong\u003e Each batch is made with care using premium ingredients like kaolin clay and beeswax.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to Apply:\u003c\/strong\u003e Soft, pliable texture scoops easily and distributes evenly through hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Styling:\u003c\/strong\u003e Works well for short to medium hair, creating texture, definition, and separation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing Ingredients:\u003c\/strong\u003e Kaolin clay absorbs excess oil while beeswax provides hold and conditioning.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eStart with dry or slightly damp hair. Scoop a small amount (about a fingertip) of clay and rub it between your palms to warm it up. Apply evenly through your hair, focusing on the roots for lift and texture. Style as desired—whether a messy, textured look or a more structured style. For best results, use on towel-dried hair for easier distribution.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis clay is perfect for men with short to medium-length hair who want a natural, matte finish with reliable hold. It’s especially suited for those with fine or thinning hair, as it adds volume without heaviness. Ideal for everyday use, from office to weekend outings.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eLockhart’s Authentic Grooming Co. is known for handcrafted, high-performance grooming products. Unlike mass-produced clays, this formula is made in small batches to ensure consistency and quality. The combination of kaolin and beeswax provides a unique balance of hold and nourishment, making it a standout choice for men who value natural ingredients and effective styling.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cp\u003eSize: 3.4 oz (96 g). Dimensions: 3 x 3 x 3 inches. Weight: 3.4 ounces. Color: White. Made in the USA.\u003c\/p\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46463543935175,"sku":null,"price":43.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B013DK3ASM-lockharts-classic-matte-clay-handcrafted-main_f895da63-9ef4-4c47-9483-d8891119f594.jpg?v=1777883146","url":"https:\/\/avelisse.co.uk\/products\/lockharts-classic-matte-clay","provider":"Avelisse","version":"1.0","type":"link"}