{"product_id":"layrite-cement-hair-clay-4-25-oz","title":"Layrite Cement Hair Clay – Strong Hold, Natural Matte Finish, 4.25 oz","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eLayrite Cement Hair Clay is a premium water-based hair styling product designed for men who demand a strong, all-day hold with a natural matte look. Unlike traditional waxes or gels, this clay provides exceptional control and texture without leaving hair greasy or stiff. The 4.25-ounce tub is perfect for daily use and travel-friendly.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Hold:\u003c\/strong\u003e Cement Hair Clay offers a firm, long-lasting hold that keeps your style in place from morning to night, even in humid conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatte Finish:\u003c\/strong\u003e Achieve a natural, low-shine look that appears effortless and modern, ideal for contemporary hairstyles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-Based Formula:\u003c\/strong\u003e Easy to apply and washes out with water, leaving no residue or buildup. No harsh chemicals or drying alcohols.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture and Separation:\u003c\/strong\u003e Adds definition and piecey texture to short and medium hair, perfect for messy, textured styles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Greasy:\u003c\/strong\u003e The lightweight formula doesn't weigh hair down or make it feel oily, providing a clean, fresh feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Styling:\u003c\/strong\u003e Can be used on damp or dry hair for different levels of hold and finish. Re-workable throughout the day without flaking.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor best results, start with clean, towel-dried hair. Scoop a small amount (about a fingertip) of the clay and rub it between your palms to warm it up. Apply evenly through your hair, focusing on the roots and working to the ends. Style as desired. For a stronger hold, use on dry hair; for a more natural look, apply to damp hair. You can re-style throughout the day by simply running your fingers through your hair.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis product is ideal for men with short to medium hair who want a strong, matte finish without shine or stiffness. It's perfect for those who prefer a natural, textured look such as messy quiffs, side parts, or slicked-back styles. Whether you have straight, wavy, or slightly curly hair, Cement Hair Clay provides the control and flexibility you need.\u003c\/p\u003e\u003ch2\u003eWhy Choose Layrite Cement Hair Clay?\u003c\/h2\u003e\u003cp\u003eLayrite is a trusted brand in men's grooming, known for high-quality, water-based products that deliver professional results at home. Cement Hair Clay stands out for its exceptional hold that lasts all day while maintaining a natural appearance. Unlike many clays that can be difficult to wash out, this water-based formula rinses cleanly. It's also free from parabens and sulfates, making it a healthier choice for your hair. If you're looking for a reliable, everyday styling clay that combines strength with versatility, Layrite Cement Hair Clay is an excellent choice.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 4.25 oz (120 g)\u003c\/li\u003e\n\u003cli\u003eDimensions: 2.75 x 2.75 x 2.5 inches\u003c\/li\u003e\n\u003cli\u003eWeight: 4.25 ounces\u003c\/li\u003e\n\u003cli\u003eColor: Multicolor (tub design)\u003c\/li\u003e\n\u003cli\u003eWater-based, no alcohol\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46512829169863,"sku":null,"price":47.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B01LXGGO5E-layrite-cement-hair-clay-425-ounce-main_59eea66c-189e-4243-b9e7-6f8924a0549c.jpg?v=1778090649","url":"https:\/\/avelisse.co.uk\/products\/layrite-cement-hair-clay-4-25-oz","provider":"Avelisse","version":"1.0","type":"link"}