{"product_id":"la-riche-directions-semi-permanent-hair-color-wisteria-6-pack","title":"La Riche Directions Semi-Permanent Hair Color - Wisteria (6 x 88ml Tubs)","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eLa Riche Directions Semi-Permanent Hair Color in Wisteria offers a stunning violet hue that brings your hair to life. This pack contains six 88ml tubs, providing ample product for multiple applications or for achieving intense color on longer hair. As a semi-permanent formula, it deposits color without damaging your hair, leaving it soft, shiny, and vibrant.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVibrant Wisteria Shade:\u003c\/strong\u003e A beautiful, cool-toned violet that flatters a range of skin tones and can be used on its own or mixed with other Directions colors for custom shades.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSemi-Permanent Formula:\u003c\/strong\u003e No ammonia or peroxide means minimal damage and a gentle coloring experience. The color gradually fades over 4-8 weeks, allowing for easy color changes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy Application:\u003c\/strong\u003e The creamy consistency spreads evenly, making it simple to apply at home. No developer needed – just apply to clean, towel-dried hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Use:\u003c\/strong\u003e Perfect for all hair types, including natural, bleached, or pre-lightened hair. For best results, pre-lighten to a pale blonde for maximum vibrancy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreat Value Pack:\u003c\/strong\u003e Six 88ml tubs give you plenty of product for multiple applications or for coloring long, thick hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eStart with clean, towel-dried hair. Wear gloves to avoid staining hands. Apply the color evenly section by section, ensuring full saturation. Leave on for 15-30 minutes (longer for more intense color). Rinse thoroughly with cool water until the water runs clear. Avoid shampooing for 24-48 hours to allow the color to set. For best results, use on pre-lightened hair.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis product is ideal for anyone wanting to experiment with vibrant, semi-permanent color without commitment. Whether you're a professional stylist, a creative color enthusiast, or a first-timer, Directions Wisteria delivers reliable, beautiful results. It's also great for those with sensitive scalps, as the gentle formula minimizes irritation.\u003c\/p\u003e\u003ch2\u003eWhy Choose La Riche Directions?\u003c\/h2\u003e\u003cp\u003eLa Riche has been a trusted name in semi-permanent hair color for decades, known for its high-quality pigments and wide shade range. Directions colors are cruelty-free and made in the UK. With this pack, you get professional-grade color at an affordable price, backed by a brand that stylists love.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003ePack Size: 6 x 88ml (total 528ml)\u003c\/li\u003e\n\u003cli\u003eShade: Wisteria (violet)\u003c\/li\u003e\n\u003cli\u003eType: Semi-permanent hair color\u003c\/li\u003e\n\u003cli\u003eFormulation: Ammonia-free, peroxide-free\u003c\/li\u003e\n\u003cli\u003eFade Time: 4-8 weeks depending on hair porosity and care\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46472853487815,"sku":null,"price":81.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B078YCWXMS-6-x-la-riche-directions-semi-permanent-h-main_6ca5afe5-f6a6-46a8-83c4-f12a8c432429.jpg?v=1777462858","url":"https:\/\/avelisse.co.uk\/products\/la-riche-directions-semi-permanent-hair-color-wisteria-6-pack","provider":"Avelisse","version":"1.0","type":"link"}