{"product_id":"la-riche-directions-semi-permanent-hair-color-neon-red-88ml-pack-of-6","title":"La Riche Directions Semi-Permanent Hair Color 88ml – Neon Red (Pack of 6)","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eLa Riche Directions Semi-Permanent Hair Color in Neon Red delivers an intense, eye-catching shade that stands out. This pack contains six 88ml bottles, offering ample product for multiple applications or for covering longer hair. The semi-permanent formula is gentle on hair, free from harsh chemicals like ammonia and peroxide, making it ideal for those who want vibrant color without commitment or damage.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVibrant Neon Red Shade:\u003c\/strong\u003e Get a bold, bright red that turns heads. Perfect for festivals, parties, or everyday self-expression.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSemi-Permanent Formula:\u003c\/strong\u003e Lasts 4-8 washes depending on hair porosity and care. Fades gradually, allowing for easy color changes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning \u0026amp; Gentle:\u003c\/strong\u003e Enriched with conditioning agents to leave hair soft and shiny. No ammonia or peroxide means less damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy Application:\u003c\/strong\u003e Can be applied at home with no mixing required. Simply apply to clean, damp hair and wait 15-30 minutes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreat Value Pack:\u003c\/strong\u003e 6 bottles provide enough product for multiple applications or for sharing with friends.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor best results, start with clean, towel-dried hair. Wear gloves to avoid staining hands. Apply the color evenly section by section, ensuring full saturation. Leave on for 15-30 minutes (longer for more intensity). Rinse with cool water until water runs clear. Avoid shampoo for 24 hours to allow color to set. Use color-safe shampoo to prolong vibrancy.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis product is ideal for anyone looking to experiment with vivid hair color without long-term commitment. Perfect for those with pre-lightened or bleached hair to achieve the brightest results. Also great for stylists and color enthusiasts who want a reliable, vegan-friendly, and cruelty-free option.\u003c\/p\u003e\u003ch2\u003eWhy Choose La Riche Directions?\u003c\/h2\u003e\u003cp\u003eLa Riche Directions has been a trusted name in semi-permanent hair color since the 1970s. Known for their extensive shade range and consistent quality, their formulas are vegan, cruelty-free, and made in the UK. Neon Red is a fan favorite for its intensity and staying power. Choose this pack for professional results at home.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 88ml per bottle, pack of 6\u003c\/li\u003e\n\u003cli\u003eColor: Neon Red\u003c\/li\u003e\n\u003cli\u003eType: Semi-permanent hair color\u003c\/li\u003e\n\u003cli\u003eApplication: Direct, no mixing required\u003c\/li\u003e\n\u003cli\u003eDevelopment time: 15-30 minutes\u003c\/li\u003e\n\u003cli\u003eLongevity: 4-8 washes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46468883087559,"sku":null,"price":81.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B08SJ9X5L9-6-x-new-la-riche-directions-semi-permane-main.jpg?v=1777404430","url":"https:\/\/avelisse.co.uk\/products\/la-riche-directions-semi-permanent-hair-color-neon-red-88ml-pack-of-6","provider":"Avelisse","version":"1.0","type":"link"}