{"product_id":"la-riche-directions-semi-permanent-hair-color-midnight-blue-88ml","title":"La Riche Directions Semi-Permanent Hair Color - Midnight Blue (88ml)","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eLa Riche Directions Semi-Permanent Hair Color in Midnight Blue is a high-quality, vibrant hair dye that delivers a rich, deep blue shade. Ideal for those seeking a bold, non-permanent color change, this 88ml tub provides enough product for short to medium-length hair. The formula is free from ammonia and peroxide, making it gentle on hair while still offering impressive color payoff.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVibrant Midnight Blue Shade:\u003c\/strong\u003e A stunning, deep blue that adds an edgy, creative touch to your look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSemi-Permanent Formula:\u003c\/strong\u003e Gradually fades over 4-6 weeks, allowing you to change your color without commitment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle on Hair:\u003c\/strong\u003e No ammonia or peroxide means less damage and a more conditioning experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy Application:\u003c\/strong\u003e Simply apply to clean, towel-dried hair and leave for 15-30 minutes (longer for more intensity).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Use:\u003c\/strong\u003e Can be used on natural, bleached, or pre-lightened hair for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor optimal results, start with clean, dry or towel-dried hair. Wear gloves to avoid staining. Apply the color evenly section by section, ensuring full saturation. Leave the color on for 15-30 minutes depending on desired intensity. Rinse thoroughly with cool water until the water runs clear. Avoid shampooing for 24-48 hours to allow the color to set. Use color-safe shampoos and conditioners to prolong vibrancy.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis product is perfect for anyone looking to experiment with bold hair colors without long-term commitment. It's ideal for creative individuals, fashion enthusiasts, and those who love to express their personality through their hair. Suitable for all hair types, but works best on pre-lightened or bleached hair for the most vibrant result.\u003c\/p\u003e\u003ch2\u003eWhy Choose La Riche Directions?\u003c\/h2\u003e\u003cp\u003eLa Riche Directions has been a trusted name in semi-permanent hair color for decades. Known for their extensive shade range and consistent quality, their formulas are designed to deliver intense color while conditioning the hair. The Midnight Blue shade is a customer favorite for its depth and longevity. With easy application and fade that looks natural, it's a go-to for DIY hair color at home.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cp\u003eEach 88ml tub contains enough color for short to medium-length hair. The product weight is 0.11 kg, with dimensions of 5.5 x 5.5 x 7.0 cm. Suitable for use on natural and pre-lightened hair. Store in a cool, dry place away from direct sunlight.\u003c\/p\u003e\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Product\",\"name\":\"La Riche Directions Semi-Permanent Hair Color - Midnight Blue (88ml)\",\"aggregateRating\":{\"@type\":\"AggregateRating\",\"ratingValue\":\"3.9\",\"reviewCount\":\"363\",\"bestRating\":\"5\",\"worstRating\":\"1\"}}\u003c\/script\u003e","brand":"La Riche","offers":[{"title":"Default Title","offer_id":46573717553351,"sku":null,"price":32.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B00155PYMI-la-riche-directions-semi-permanent-hair--main.jpg?v=1779220158","url":"https:\/\/avelisse.co.uk\/products\/la-riche-directions-semi-permanent-hair-color-midnight-blue-88ml","provider":"Avelisse","version":"1.0","type":"link"}