{"product_id":"la-riche-directions-semi-permanent-hair-color-fluorescent-yellow-88ml-pack-of-6","title":"La Riche Directions Semi-Permanent Hair Color 88ml - Fluorescent Yellow (Pack of 6)","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eLa Riche Directions is a cult-favorite semi-permanent hair color range known for its vivid shades and conditioning formula. This Fluorescent Yellow shade is perfect for those who want to make a bold statement. The pack of 6 tubes ensures you have enough product for initial application and ongoing maintenance, keeping your color looking fresh and vibrant.\u003c\/p\u003e\u003ch2\u003eKey Features \u0026amp; Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVibrant Fluorescent Yellow:\u003c\/strong\u003e Delivers an intense, eye-catching neon yellow hue that stands out.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSemi-Permanent Formula:\u003c\/strong\u003e Gradually fades over 4-8 weeks, allowing for easy color changes without commitment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning \u0026amp; Gentle:\u003c\/strong\u003e Enriched with conditioning agents, it leaves hair soft, shiny, and healthy-looking. Free from ammonia and peroxide.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to Use:\u003c\/strong\u003e Apply to clean, dry hair for best results. No mixing required – just squeeze and apply.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan \u0026amp; Cruelty-Free:\u003c\/strong\u003e La Riche Directions is committed to ethical beauty, with no animal testing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack of 6:\u003c\/strong\u003e Great value for regular use or for coloring longer\/thicker hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor best results, start with clean, dry hair. Wear gloves to avoid staining hands. Apply the color evenly section by section, ensuring full saturation. Leave on for 15-30 minutes (longer for more intensity). Rinse with cool water until water runs clear. Use a color-safe shampoo and conditioner to prolong vibrancy. Avoid washing for 48 hours post-application.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis product is ideal for anyone looking to experiment with bold, creative hair colors. Perfect for festival-goers, cosplayers, or anyone wanting a temporary change. Suitable for all hair types, though results vary on unbleached vs. pre-lightened hair – for the brightest fluorescent yellow, pre-lighten to pale blonde.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eLa Riche Directions has been a trusted name in semi-permanent hair color for decades. The Fluorescent Yellow shade is a fan favorite for its unmatched brightness. This pack of 6 offers exceptional value, ensuring you never run out. The conditioning formula means your hair stays healthy, and the fade is even and predictable, avoiding patchy regrowth lines.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cp\u003eEach tube contains 88ml of semi-permanent hair color. The product is water-soluble and can be mixed with other Directions shades for custom colors. Store in a cool, dry place away from direct sunlight. Always perform a patch test 48 hours before use.\u003c\/p\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46472803549383,"sku":null,"price":81.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B08SHK96K1-6-x-new-la-riche-directions-semi-permane-main.jpg?v=1777460484","url":"https:\/\/avelisse.co.uk\/products\/la-riche-directions-semi-permanent-hair-color-fluorescent-yellow-88ml-pack-of-6","provider":"Avelisse","version":"1.0","type":"link"}