{"product_id":"kristin-ess-hair-the-one-purple-shampoo-10-fl-oz","title":"Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair - Neutralizes Brass \u0026 Yellow Tones, Shine Restoring - Sulfate, Silicone \u0026 Paraben Free, Color + Keratin Safe, 10 fl. oz.","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eKristin Ess Hair The One Purple Shampoo is a professional-grade toning shampoo designed specifically for blonde, silver, gray, and highlighted hair. Formulated with violet pigments, it effectively neutralizes brassy and yellow undertones, restoring a cool, bright, and salon-fresh look between color appointments. This 10 fl. oz. bottle delivers a gentle yet powerful cleanse that enhances shine and softness without stripping hair of its natural moisture or color.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrass-Neutralizing Violet Pigments:\u003c\/strong\u003e The concentrated purple formula cancels out warm tones, leaving blonde and silver hair looking cool, bright, and vibrant.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine-Restoring Formula:\u003c\/strong\u003e Infused with ingredients that boost gloss and smoothness, your hair will have a healthy, luminous finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate, Silicone, and Paraben Free:\u003c\/strong\u003e A gentle, clean formula that is safe for color-treated and keratin-treated hair, preserving your investment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor + Keratin Safe:\u003c\/strong\u003e Designed to be used on all types of color services and keratin treatments without causing fading or damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10 fl. oz. Size:\u003c\/strong\u003e Generous bottle provides multiple applications, perfect for regular use.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor best results, wet hair thoroughly and apply a generous amount of Kristin Ess Purple Shampoo. Massage into a rich lather, focusing on areas where brassiness is most prominent. Leave on for 1-3 minutes (or longer for more intense toning), then rinse thoroughly. Follow with your favorite conditioner. For maintenance, use 2-3 times per week or as needed to keep brass at bay.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis shampoo is ideal for anyone with blonde, platinum, silver, gray, or highlighted hair who wants to maintain a cool, ash tone and eliminate unwanted warmth. It is also perfect for those who use hair color or keratin treatments and need a gentle, safe formula that won't interfere with their results.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eKristin Ess Hair is a trusted brand known for delivering salon-quality results at an accessible price point. The One Purple Shampoo stands out because of its effective brass-fighting pigments combined with a clean, gentle formulation. Unlike harsh toning shampoos that can dry out hair, this formula adds shine and softness while toning. Whether you're a DIY hair color enthusiast or a professional stylist, this shampoo provides reliable, consistent results that keep your blonde looking its best between salon visits.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 10 Fl Oz (Pack of 1)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eItem Weight:\u003c\/strong\u003e 7.8 ounces\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 2.3 x 2.3 x 7.0 inches\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e White (product is purple liquid in white bottle)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree From:\u003c\/strong\u003e Sulfates, Silicones, Parabens\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafe For:\u003c\/strong\u003e Color-treated and Keratin-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46475880202439,"sku":null,"price":30.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B079DD34LB-kristin-ess-hair-the-one-purple-shampoo--main_da1f71ba-b2a0-43fe-ad36-160ff035fc64.jpg?v=1777551224","url":"https:\/\/avelisse.co.uk\/products\/kristin-ess-hair-the-one-purple-shampoo-10-fl-oz","provider":"Avelisse","version":"1.0","type":"link"}