{"product_id":"keracolor-purify-plus-leave-in-conditioning-treatment-7-fl-oz","title":"Keracolor Purify Plus Leave-In Conditioning Treatment for Fine to Medium Hair, Detangling, Neutralizes Hard Minerals, Color-Safe, 7 Fl Oz","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eKeracolor Purify Plus Leave-In Conditioning Treatment is a professional-grade solution designed specifically for fine to medium hair types. This 7 fl oz leave-in treatment not only detangles and conditions but also neutralizes the damaging effects of hard minerals found in tap water, such as calcium and magnesium. Color-safe and free from sulfates and parabens, it helps maintain vibrant hair color while improving manageability and shine.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDetangling Power:\u003c\/strong\u003e Instantly detangles knots and tangles, reducing breakage and making hair easier to style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHard Mineral Neutralization:\u003c\/strong\u003e Chelating agents bind to and remove mineral buildup that can dull hair and fade color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor-Safe Formula:\u003c\/strong\u003e Gentle enough for color-treated hair, extending the life of your color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight Hydration:\u003c\/strong\u003e Provides moisture without weighing down fine to medium hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Rinse Required:\u003c\/strong\u003e Convenient leave-in application saves time in your hair care routine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eAfter shampooing and conditioning, towel-dry your hair. Apply a small amount of Purify Plus evenly through damp hair, focusing on mid-lengths and ends. Comb through for even distribution. Do not rinse. Style as desired. Use daily for best results, especially in areas with hard water.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis treatment is ideal for individuals with fine to medium hair who struggle with tangles, mineral buildup, or color fading. It is perfect for those living in areas with hard water and anyone seeking a lightweight, leave-in conditioner that protects color.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eKeracolor is a trusted brand in professional hair care, known for innovative formulas that address specific hair concerns. Purify Plus stands out for its dual action of conditioning and mineral neutralization, a unique benefit not found in many leave-in treatments. Its color-safe, sulfate-free formulation ensures your hair remains healthy and vibrant. By choosing this product, you invest in a solution that simplifies your routine while delivering salon-quality results at home.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 7 Fl Oz (207 mL)\u003c\/li\u003e\n\u003cli\u003eWeight: 0.44 pounds\u003c\/li\u003e\n\u003cli\u003eDimensions: 2.5 x 2.5 x 5.5 inches\u003c\/li\u003e\n\u003cli\u003eForm: Liquid leave-in conditioner\u003c\/li\u003e\n\u003cli\u003eSafe for color-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46499547480263,"sku":null,"price":39.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B00MOU5NRE-keracolor-purify-plus-leave-in-condition-main_7e964288-a7a5-4ab1-a22f-72ab36345d22.jpg?v=1777926043","url":"https:\/\/avelisse.co.uk\/products\/keracolor-purify-plus-leave-in-conditioning-treatment-7-fl-oz","provider":"Avelisse","version":"1.0","type":"link"}