{"product_id":"just-nutritive-purple-toning-shampoo-8oz","title":"Just Nutritive Purple Toning Shampoo for Blonde, Gray, White, Silver, and Bleached Hair - Eliminate Brassiness, Boost Shine, Repairs, Hydrates, Sulfate-Free, Paraben-Free, Anti-Yellowing, 8 oz.","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eJust Nutritive Purple Toning Shampoo is expertly crafted for those with blonde, gray, white, silver, or bleached hair. Its potent purple pigments counteract unwanted yellow and brassy tones, restoring a cool, radiant hue. Beyond toning, this shampoo deeply repairs and hydrates, leaving hair soft, smooth, and full of life. Free from sulfates and parabens, it gently cleanses without stripping natural oils, making it ideal for color-treated and delicate hair.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrassiness Elimination:\u003c\/strong\u003e Purple pigments neutralize yellow and orange undertones, keeping your color fresh and salon-bright.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine Boost:\u003c\/strong\u003e Enhances natural luster for a glossy, healthy-looking finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRepair \u0026amp; Hydrate:\u003c\/strong\u003e Nourishing ingredients strengthen hair fibers and lock in moisture to reduce breakage and frizz.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-Free \u0026amp; Paraben-Free:\u003c\/strong\u003e Gentle cleansing that preserves color and respects sensitive scalps.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-Yellowing:\u003c\/strong\u003e Regular use prevents brassiness from returning, extending the life of your color.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eWet hair thoroughly. Apply a generous amount of shampoo and massage into a rich lather, focusing on areas with brassiness. Leave on for 2–5 minutes (adjust based on desired toning intensity). Rinse thoroughly. For best results, follow with a conditioner or treatment. Use 2–3 times per week or as needed to maintain cool tones.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis shampoo is perfect for anyone with blonde, gray, white, silver, or bleached hair—natural or color-treated. Whether you're a platinum blonde, silver fox, or beachy balayage, it helps maintain your ideal shade while improving hair health. It's also suitable for those with sensitive scalps who avoid harsh chemicals.\u003c\/p\u003e\u003ch2\u003eWhy Choose Just Nutritive Purple Toning Shampoo\u003c\/h2\u003e\u003cp\u003eUnlike many toning shampoos that can be drying or harsh, Just Nutritive prioritizes hair health with a sulfate-free, paraben-free formula that cleanses gently while delivering intense hydration and repair. The 8 oz. bottle is travel-friendly and easy to use. With consistent use, you'll notice reduced brassiness, enhanced shine, and stronger, more manageable hair. Just Nutritive is committed to quality ingredients that work—without compromising on safety or performance.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 8 Fl Oz (Pack of 1)\u003c\/li\u003e\n\u003cli\u003eColor: Purple\u003c\/li\u003e\n\u003cli\u003eItem Weight: 8.0 ounces\u003c\/li\u003e\n\u003cli\u003eItem Dimensions: 1.5 x 2.5 x 7.0 inches\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46511141617863,"sku":null,"price":45.53,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B0DBR7MT7P-just-nutritive-purple-toning-shampoo-for-main_49381a9b-f3db-42ad-a0a8-1f004d06b50b.jpg?v=1778070414","url":"https:\/\/avelisse.co.uk\/products\/just-nutritive-purple-toning-shampoo-8oz","provider":"Avelisse","version":"1.0","type":"link"}