{"product_id":"joico-youthlock-treatment-masque-collagen-5-1-oz","title":"Joico YouthLock Treatment Masque with Collagen - Nourish, Soften, Strengthen \u0026 Protect Hair - Sulfate Free - 5.1 Fl Oz","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eJoico YouthLock Treatment Masque is a specialized deep conditioning treatment designed to combat the signs of aging in hair. As hair matures or is exposed to environmental stressors, it loses essential proteins and moisture, leading to dullness, brittleness, and breakage. This masque harnesses the power of collagen and arginine to restore hair's youthful vitality, leaving it soft, shiny, and resilient.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollagen-Infused Formula:\u003c\/strong\u003e Collagen helps improve hair elasticity and strength, reducing breakage and promoting a smoother texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArginine-Rich:\u003c\/strong\u003e Arginine, an amino acid, penetrates the hair shaft to strengthen and protect from within, minimizing damage from styling and environmental factors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrizz Control:\u003c\/strong\u003e The mask's nourishing ingredients smooth the hair cuticle, taming frizz and flyaways for a polished look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDetangling Power:\u003c\/strong\u003e Its creamy consistency glides through knots and tangles, making combing and styling effortless.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine Boost:\u003c\/strong\u003e Restores natural luster and radiance, giving hair a healthy, vibrant appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-Free:\u003c\/strong\u003e Gentle on color-treated and chemically processed hair, preserving color vibrancy and preventing dryness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for All Hair Types:\u003c\/strong\u003e Ideal for low porosity, high porosity, curly, 4c, relaxed, natural, and black hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eAfter shampooing, apply a generous amount of Joico YouthLock Treatment Masque to clean, damp hair. Distribute evenly from mid-lengths to ends. Leave on for 5-7 minutes (or longer for deeper conditioning). Rinse thoroughly. For best results, use weekly as part of your hair care routine. Follow with your favorite leave-in conditioner or styling product.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis masque is perfect for anyone experiencing signs of aging hair, such as thinning, brittleness, dullness, or loss of elasticity. It is also excellent for those with dry, damaged, or over-processed hair seeking intensive nourishment. Whether you have natural curls, relaxed hair, or color-treated locks, this treatment addresses common concerns like breakage, frizz, and lack of shine.\u003c\/p\u003e\u003ch2\u003eWhy Choose Joico YouthLock Treatment Masque?\u003c\/h2\u003e\u003cp\u003eJoico is a trusted professional hair care brand known for its innovative use of protein and amino acid technology. The YouthLock line specifically targets the aging process of hair, offering a unique blend of collagen and arginine that works at the molecular level to restore strength and vitality. Unlike many deep conditioners, this masque is lightweight yet deeply hydrating, making it suitable for fine to thick hair. Its sulfate-free formula ensures gentle care, while the results speak for themselves: stronger, softer, and more radiant hair with reduced breakage and frizz.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 5.1 Fl Oz (150 ml)\u003c\/li\u003e\n\u003cli\u003eWeight: 0.38 lb\u003c\/li\u003e\n\u003cli\u003eDimensions: 3.0 x 2.0 x 6.0 inches\u003c\/li\u003e\n\u003cli\u003ePack of 1\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46476408291527,"sku":null,"price":44.66,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B0B2JF1N92-joico-youthlock-treatment-masque-formula-main_7b678d76-bed6-4f2d-8cd1-a9f2696eb8b1.jpg?v=1777553539","url":"https:\/\/avelisse.co.uk\/products\/joico-youthlock-treatment-masque-collagen-5-1-oz","provider":"Avelisse","version":"1.0","type":"link"}