{"product_id":"jane-iredale-beyond-lash-volumizing-mascara-black-ink","title":"jane iredale Beyond Lash Volumizing Mascara - Black Ink - Natural Formula for Length \u0026 Lift","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eDiscover the secret to beautifully defined lashes with jane iredale Beyond Lash Volumizing Mascara. Infused with naturally derived ingredients, this mascara lengthens, lifts, and volumizes each lash from root to tip. The unique Black Ink shade provides intense, jet-black color that makes your eyes pop, while the lightweight formula ensures comfortable wear all day long. Whether you're going for a natural daytime look or a dramatic evening effect, this mascara builds effortlessly without clumping or flaking.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNaturally Derived Formula:\u003c\/strong\u003e Made with plant-based waxes and minerals, this mascara is gentle on lashes and free from parabens, phthalates, and synthetic fragrances.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVolumizing \u0026amp; Lengthening:\u003c\/strong\u003e The unique brush and formula coat each lash for instant volume and visible length, creating a wide-eyed, lifted effect.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeightless Coverage:\u003c\/strong\u003e Unlike heavy mascaras that weigh lashes down, Beyond Lash feels light as air, allowing lashes to stay curled and bouncy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Clumping:\u003c\/strong\u003e The precision brush separates lashes evenly, eliminating clumps and ensuring a smooth, even application every time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Lasting Wear:\u003c\/strong\u003e Smudge-resistant and flake-free, this mascara stays put from morning to night without irritation.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor best results, start with clean, curled lashes. Remove excess product from the wand by wiping it against the tube's rim. Begin at the base of your lashes and wiggle the wand upward in a zigzag motion to evenly distribute the mascara. Apply one coat for a natural look, or layer additional coats for more drama. Use the tip of the wand to define lower lashes. Remove with a gentle oil-based makeup remover or micellar water.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis mascara is perfect for anyone seeking a clean, high-performance beauty product. Ideal for sensitive eyes or contact lens wearers, it's also a great choice for those who prefer naturally derived cosmetics without compromising on results. Whether you have short, straight lashes or full lashes needing definition, Beyond Lash adapts to your needs.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003ejane iredale is a trusted brand known for mineral-based, skin-friendly makeup. Beyond Lash Volumizing Mascara combines efficacy with clean ingredients, so you can enhance your lashes without worry. Unlike conventional mascaras that may contain harsh chemicals, this formula nourishes lashes with conditioning agents. Plus, the sleek packaging and precise wand make application a breeze. Elevate your lash game with a mascara that delivers volume, length, and lift—naturally.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eColor: Black Ink\u003c\/li\u003e\n\u003cli\u003eSize: 0.28 oz (8.3 g)\u003c\/li\u003e\n\u003cli\u003eWeight: 0.05 lbs\u003c\/li\u003e\n\u003cli\u003eDimensions: 0.76 x 1.11 x 5.21 inches\u003c\/li\u003e\n\u003cli\u003ePack of 1\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46517274280135,"sku":null,"price":48.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B09J9L58ZQ-jane-iredale-beyond-lash-volumizing-masc-main_27e5f2f1-1903-4cfa-8158-01ed9507558f.jpg?v=1778148783","url":"https:\/\/avelisse.co.uk\/products\/jane-iredale-beyond-lash-volumizing-mascara-black-ink","provider":"Avelisse","version":"1.0","type":"link"}