{"product_id":"ion-bright-white-creme-lightener-15-9-oz","title":"Ion Bright White Creme Lightener - 15.9 oz Professional Hair Bleach","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eIon Bright White Creme Lightener is a professional-quality hair lightener designed for those who want to achieve dramatic, beautiful blonde results. Whether you're looking to go platinum, create highlights, or simply lighten your natural color, this creme lightener delivers up to 8 levels of lift with minimal damage. The creamy texture allows for easy application and precise control, making it suitable for both experienced colorists and confident at-home users.\u003c\/p\u003e\u003ch2\u003eKey Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePowerful Lifting Action:\u003c\/strong\u003e Lifts up to 8 levels, allowing you to go from dark to light in one session.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreamy Consistency:\u003c\/strong\u003e The rich, non-drip formula stays where you put it, ensuring even coverage and reducing mess.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in Conditioners:\u003c\/strong\u003e Helps protect hair during the lightening process, leaving it feeling softer and healthier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Use:\u003c\/strong\u003e Can be used for full head applications, balayage, highlights, and more.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLarge Size:\u003c\/strong\u003e 15.9 oz (450g) provides multiple applications, ideal for regular touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eFor best results, mix Ion Bright White Creme Lightener with a developer (sold separately). We recommend using a 20, 30, or 40 volume developer depending on your desired lift level. Mix in a 1:2 ratio (1 part lightener to 2 parts developer) until smooth. Apply to dry, unwashed hair, starting at the ends and working toward the roots. Process for up to 50 minutes, checking every 10 minutes for desired lightness. Rinse thoroughly and follow with a toner and conditioner. Always perform a strand and patch test before use.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis product is ideal for anyone looking to lighten their hair at home or in a salon. It's perfect for those with dark hair who want to achieve blonde shades, for creating highlights, or for pre-lightening before applying vibrant colors. The gentle conditioning formula makes it suitable for normal to thick hair types, but caution should be used on previously damaged or chemically treated hair.\u003c\/p\u003e\u003ch2\u003eWhy Choose This Product\u003c\/h2\u003e\u003cp\u003eIon Bright White Creme Lightener stands out for its powerful yet gentle formula. Many lighteners can leave hair dry and brittle, but Ion's conditioning agents help maintain hair integrity. The creamy consistency provides better control compared to powder lighteners, reducing the risk of overlapping and uneven results. Plus, the large 15.9 oz size offers excellent value for frequent users. Whether you're a professional stylist or a DIY enthusiast, this lightener delivers salon-quality results without the salon price.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eSize: 15.9 oz (450g)\u003c\/li\u003e\n\u003cli\u003eWeight: 0.481 kg\u003c\/li\u003e\n\u003cli\u003eForm: Creme\u003c\/li\u003e\n\u003cli\u003eLift: Up to 8 levels\u003c\/li\u003e\n\u003cli\u003eDeveloper Required: Yes (20, 30, or 40 volume recommended)\u003c\/li\u003e\n\u003cli\u003eProcessing Time: Up to 50 minutes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46514752225479,"sku":null,"price":48.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B098LQ95MJ-ion-bright-white-creme-lightener-159-oz-main_57be5a26-42ce-4a51-9f56-583f73988ee2.jpg?v=1778117950","url":"https:\/\/avelisse.co.uk\/products\/ion-bright-white-creme-lightener-15-9-oz","provider":"Avelisse","version":"1.0","type":"link"}