{"product_id":"good-all-purple-shampoo-neutralize-yellow-tones","title":"GOOD\u0026ALL Purple Shampoo - Neutralize Yellow Tones for Blonde, Silver \u0026 Highlighted Hair - Sulfate-Free, Paraben-Free, Fragrance-Free, Vegan - 13.5 fl oz","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eGOOD\u0026amp;ALL Purple Shampoo is your go-to solution for maintaining cool, bright tones in blonde, silver, and highlighted hair. Enriched with purple pigments, this shampoo works to neutralize yellow and brassy undertones, leaving your hair looking fresh and salon-quality between color services. Unlike harsh toning shampoos, our formula is sulfate-free, paraben-free, fragrance-free, and 100% vegan, making it gentle enough for daily use. The 13.5 fl oz bottle delivers long-lasting value, and the lightweight, non-stripping formula ensures your hair stays hydrated and shiny.\u003c\/p\u003e\u003ch2\u003eKey Features \u0026amp; Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor-Correcting Pigments:\u003c\/strong\u003e Purple tones counteract yellow and orange brassiness, restoring cool, ashy shades to blonde and silver hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-Free \u0026amp; Paraben-Free:\u003c\/strong\u003e Gentle cleansing without stripping natural oils or color, ideal for color-treated and sensitive scalps.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance-Free:\u003c\/strong\u003e No added perfumes, perfect for those with fragrance sensitivities or who prefer unscented hair care.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan \u0026amp; Cruelty-Free:\u003c\/strong\u003e No animal-derived ingredients and never tested on animals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDaily Use Safe:\u003c\/strong\u003e Mild enough to use every day without over-toning or drying out your hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrating Formula:\u003c\/strong\u003e Helps maintain moisture balance, leaving hair soft, smooth, and manageable.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply a generous amount of GOOD\u0026amp;ALL Purple Shampoo to wet hair. Gently massage into a lather, focusing on areas with the most brassiness. Leave on for 2–5 minutes depending on the desired toning effect (longer for more intense neutralization). Rinse thoroughly and follow with your favorite conditioner. For best results, use 2–3 times per week, or as needed to maintain your ideal color tone.\u003c\/p\u003e\u003ch2\u003eWho It Is For\u003c\/h2\u003e\u003cp\u003eThis shampoo is designed for anyone with blonde (natural or color-treated), silver, gray, white, or highlighted hair who wants to eliminate unwanted warm tones. It is also suitable for those with sensitive scalps or who avoid fragrances and harsh chemicals. Whether you have fine, thick, curly, or straight hair, the gentle formula works across all hair types.\u003c\/p\u003e\u003ch2\u003eWhy Choose GOOD\u0026amp;ALL Purple Shampoo?\u003c\/h2\u003e\u003cp\u003eGOOD\u0026amp;ALL combines effective color correction with a clean, minimalist formula. Many purple shampoos contain sulfates that strip color and moisture, or strong fragrances that can irritate. Our shampoo is thoughtfully crafted without these additives, making it a safer choice for daily use. It is also vegan and cruelty-free, aligning with ethical beauty standards. With consistent use, you’ll notice reduced brassiness, enhanced shine, and healthier-looking hair. Plus, the large 13.5 oz bottle offers great value compared to salon brands.\u003c\/p\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 13.5 fl oz (400 ml)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 430 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 9.8 x 3.2 x 18.8 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Purple (shampoo base)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormulation:\u003c\/strong\u003e Sulfate-free, paraben-free, fragrance-free, vegan\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avelisse","offers":[{"title":"Default Title","offer_id":46474344464583,"sku":null,"price":47.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7362\/2983\/files\/B0FQVNGX9D-goodall-purple-shampoo-reduce-yellow-ton-main_e8bc20d8-d100-457a-ac38-7c616e1e94bd.jpg?v=1777492827","url":"https:\/\/avelisse.co.uk\/products\/good-all-purple-shampoo-neutralize-yellow-tones","provider":"Avelisse","version":"1.0","type":"link"}